deliverable 3.2 marketing materials...deliverable 3.2: marketing materials a range of marketing...

Grant agreement No. 696074

Deliverable 3.2 Marketing materials

Funded by the Horizon 2020 Framework Programme of the European Union

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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074

Deliverable Deliverable title

Related Work Package: WP3

Deliverable lead: Arctik

Author(s): Riikka Pohjankoski, Cédric Hananel

Contact for queries [email protected]

Grant Agreement Number: 696074

Instrument: H2020

Start date of the project: 01.03.2016

Duration of the project: 37 months

Website: www.dominoenergy.eu

Dissemination level of this document

X

PU

Public: This document reflects only the author's view. The Executive Agency for Small and Medium-sized Enterprises is not responsible for any use that may be made of the information it contains.

PP Restricted to other programme participants (including the Commission Services)

RE Restricted to a group specified by the consortium (including the European Commission Services)

CO Confidential, only for members of the consortium (including the European

Commission Services)

Versioning and Contribution History

Version Date Modified by Modification reasons v.01 31 August Riikka Pohjankoski

(Arctik)

v.02 13 January Riikka Pohjankoski (Arctik)

Updated with new communication materials following EC feedback on the Deliverable

v.03 18 July 2017 Bethany Keeley (Arctik) Updated with new communication materials following EC feedback on the Deliverable

v.04 23 November 2017

Bethany Keeley (Arctk) Updated following EC feedback on the Deliverable

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Table of contents Deliverable 3.2: Marketing materials ......................................................................... 4

Online marketing materials ............................................................................................. 4 Facebook page and profile pictures ........................................................................... 5 Play the energy-saving game gif ................................................................................ 7 App teaser .................................................................................................................. 7 Short project description for DOMINO Facebook page .............................................. 8 App ............................................................................................................................. 9

DOMINO website mock-ups ..................................................................................... 19 Website tips .............................................................................................................. 23

Offline marketing materials ........................................................................................... 28 1.2.1 Door hanger ................................................................................................................. 28 1.2.2 Flyers ........................................................................................................................... 31 1.2.3 Post card ...................................................................................................................... 38 1.2.4 Poster ........................................................................................................................... 40 1.2.5 Roll-up .......................................................................................................................... 43 1.2.6 Rules ............................................................................................................................ 45 1.2.7 Stickers ........................................................................................................................ 48 1.2.8 Welcome document: ‘Which appliances to select?’ ..................................................... 49 1.2.9 PowerPoint presentation of the project ........................................................................ 52 1.2.10 DOMINO short description ....................................................................................... 54 1.2.11 Media pack ............................................................................................................... 55

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Deliverable 3.2: Marketing materials

A range of marketing materials for online and offline marketing of the Challenge have been produced, ranging from flyers to door hangers and postcards. The various marketing materials developed are listed below.

In addition, three promotional videos have been produced as part of the marketing campaign (reported in a separate deliverable D3.3) and the Facebook advert campaign is on-going with new posts being continuously created and published (reported in a separate deliverable D3.5).

Online marketing materials A number of online marketing materials have been developed, including the creation of the DOMINO Facebook page to enable the running of the Facebook advert campaign and the development of initial online marketing materials (gif, App teaser, punchy description) to be used on the Facebook page (see Sections 1.1.1 – 1.1.4).

In addition, the DOMINO App (see Section 1.1.5) and the DOMINO website (see Section 1.1.6) have been designed in line with the visual identity of the project.

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Facebook page and profile pictures Facebook page

Profile pictures

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Play the energy-saving game gif

The gif can be viewed via the following link: www.dominoenergy.eu/media/img/teaser.gif

App teaser

The teaser can be viewed on the DOMINO Facebook page: www.facebook.com/Dominoenergy/?fref=ts

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Short project description for DOMINO Facebook page

The full description can be viewed on the DOMINO Facebook page: www.facebook.com/Dominoenergy/

The description is available also in other project languages.

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App

The different screens for the DOMINO App have been developed. Some screens might look slightly different in the final version of the App since the design will be adjusted as the pilot testing of the App progresses.

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DOMINO website mock-ups The DOMINO website mock-ups include: Challenge, Project and registration pages.


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Website tips Visuals have been designed for ten energy-saving tips to be added on the website:

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Offline marketing materials

1.2.1 Door hanger

A set of door hangers have been designed to be sent within the Smart Plug boxes in Brussels and Berlin. For Italy, the regional partner ANEA considered that door hangers are not a useful recruitment tool in the context of Naples and its province.

An image of the door hanger in English can be found below, after which links have been included to access all language versions.

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All language versions:

EN: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Door%20Hanger/EN/DOMINO- DoorHanger-EN.pdf

DE: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Door%20Hanger/DE/DOMINO- DoorHanger-DE.pdf

FR:

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https://dl.dropboxusercontent.com/u/474256963/DOMINO/Door%20Hanger/FR/DOMINO- DoorHanger-FR.pdf

NL: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Door%20Hanger/NL/DOMINO- DoorHanger-NL.pdf

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1.2.2 Flyers Three different flyers have been produced for the three main target audiences of the Challenge: - Andrea – An entrepreneur who is interested in learning about the business models

of different companies - Camilla – LOHAS (Lifestyles of Health and Sustainability) - Steve – A young professional who is using the Internet and ICT devices and

arranges his life around the opportunities such tools offer

The flyers have been produced in both web and print formats so as to enable their upload online and printing by regional partners.

Images of the three flyers in English are provided below. The second page remains the same in all flyers. Other language versions are accessible via links provided after the images.

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All language versions (in print format):

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EN: https://www.dropbox.com/sh/v7z1a9xymavxaw7/AABL6PoKLGseAMHGYb62sfbNa?dl=0

DE: https://www.dropbox.com/sh/9xyjeulnyfhthfq/AACW7GOOV3lyQGt0BuubJqhsa?dl=0

FR: https://www.dropbox.com/sh/1uk1zhqk0gzuohj/AADJNerFzTK-TM96d9pR4tRZa?dl=0

IT: https://www.dropbox.com/sh/copj9ttselu546v/AABZZwEgb7KJP7hyr9ugYXsja?dl=0

NL: https://www.dropbox.com/sh/sevg6hbquk7xt4s/AAC4zjeUfvghYdiXpYG5M4gVa?dl=0

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1.2.3 Post card A DOMINO-themed postcard was designed for regional partners in Berlin. Like flyers, the postcard was produced for the three different audiences. Images of the different cards are provided below. The back side of the card remains the same for all three.

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1.2.4 Poster Similarly to flyers, three A1 posters have been produced for the three main target audiences of the Challenge: - Andrea – An entrepreneur who is interested in learning about the business models

of different companies - Camilla – LOHAS (Lifestyles of Health and Sustainability) - Steve – A young professional who is using the Internet and ICT devices and

arranges his life around the opportunities such tools offer

The posters have been produced in both web and print formats so as to enable their upload online and printing by regional partners.

Images of the three posters in English are provided below. Other language versions are accessible via links provided after the images. As in the video, the message of the money to be won, serves as a short pitch to our audience. More detailed information on the vouchers (worth 500 Euro) will be provided on the website.

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All language versions (in print format):

EN: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Poster/Domino-Poster-A1- EN.pdf

DE: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Poster/Domino-Poster-A1- DE.pdf

FR: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Poster/Domino-Poster-A1- FR.pdf

IT: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Poster/Domino-Poster-A1-IT.pdf

NL: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Poster/Domino-Poster-A1- NL.pdf

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1.2.5 Roll-up A roll-up banner based on the design of the flyers and posters was produced in English and for the Italian regional partner ANEA.

An image of the roll-up banner in both English and Italian can be found below.

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1.2.6 Rules A document explaining the rules of the Challenge has been put into layout. It still needs to be finalised with the concrete dates of the challenge and some final weblinks. The document will then be downloadable from the website. An image of the English version of the document can be found below together with links to all language versions.

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EN: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Rules/pdf/DOMINO-Rules- EN.pdf

DE: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Rules/pdf/DOMINO-Rules- DE.pdf

FR:

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https://dl.dropboxusercontent.com/u/474256963/DOMINO/Rules/pdf/DOMINO-Rules- FR.pdf

IT: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Rules/pdf/DOMINO-Rules- IT.pdf

NL: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Rules/pdf/DOMINO-Rules- NL.pdf

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1.2.7 Stickers Stickers for the five smart plugs and the 6th joker plug have been designed to allow numbering of the plugs. The stickers will be attached to the plugs that will be sent to the Challengers.

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1.2.8 Welcome document: ‘Which appliances to select?’

A welcome document including instructions on the appliances that can be selected and that we recommend to select has been designed. The document will go on the website as well as inside the Smart Plug Box sent to players.

An image of the English version of the document as well as links to the other language versions can be found below.

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EN: https://dl.dropboxusercontent.com/u/474256963/DOMINO/which%20appliance%20to%20s elect%20%28word%29%20_%20welcome%20player/Pdf/DOMINO-Document-RV-EN.pdf

DE: https://dl.dropboxusercontent.com/u/474256963/DOMINO/which%20appliance%20to%20s elect%20%28word%29%20_%20welcome%20player/Pdf/DOMINO-Document-RV-DE.pdf

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FR: https://dl.dropboxusercontent.com/u/474256963/DOMINO/which%20appliance%20to%20s elect%20%28word%29%20_%20welcome%20player/Pdf/DOMINO-Document-RV-FR.pdf

IT: https://dl.dropboxusercontent.com/u/474256963/DOMINO/which%20appliance%20to%20s elect%20%28word%29%20_%20welcome%20player/Pdf/IT%20-%20DOMINO-Document- RV_ita.pdf

NL: https://dl.dropboxusercontent.com/u/474256963/DOMINO/which%20appliance%20to%20s elect%20%28word%29%20_%20welcome%20player/Pdf/DOMINO-Document-RV-NL.pdf

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1.2.9 PowerPoint presentation of the project

A 25-slide PowerPoint presentation on the project has been prepared for partners to use to present the DOMINO project and Challenge. The presentation has been prepared in English but can be translated and modified according to the audience.

Examples of some slides (slides 3, 6, 12, 23) of the PPT presentation can be found below. The full PowerPoint presentation can be accessed via the following link: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Domino_PPT.pptx

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1.2.10 DOMINO short description A short DOMINO description has been produced. The description is meant to be used especially by regional partners in communicating about the Challenge to e.g. multipliers, in newsletters, etc.

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1.2.11 Media pack

A media pack is being prepared and will be published online and given to local partners for dissemination amongst local media for dissemination of project result purposes. Arctik will see with partners on the type of media that would ideally be targeted in each region so the media pack can be created with this in mind.

The media pack will be prepared in English and will include a press release, the 3 videos already produced and max. 3 short articles, each from the point of view of the 3 personas, i.e. technology-focused, entrepreneur-focused and environmental protection focused. These can be sent to partners for translation and used as they best see fit.

deliverable 3.2 marketing materials...deliverable 3.2: marketing materials a range of marketing...

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