demand for content based careers 6 feb

Demand for Content-

based Careers

Mak Pandit

Email: mak@technowrites.com

Twitter @makpandit

About me – Makarand (Mak) Pandit

Experience as a Technical Writer/Editor, Trainer - more than

20 years

Written books, manuals

Directed/edited/published videos, audios

Published several articles, Research Papers, White Papers

Worked a community volunteer, visiting faculty

06-Feb-15(c) Technowrites Pvt. Ltd.

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In this session

• CONTENT WILL BE IN DEMAND

• TYPE OF CONTENT IN DEMAND

• JOBS THAT CANNOT BE DONE BY

COMPUTER

• CONTENT ATTRIBUTES

• CONTENT-RELATED JOBS

• SKILLS NEEDED FOR CONTENT-RELATED

JOBS

• PREDICTIONS

06-Feb-15(c) Technowrites Pvt. Ltd.

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Content-paradigm

Content, Information, Data,

Knowledge, Education…many names

Internet has exploded the reach of

media

New sites, pages are being launched

everyday

Number of devices is ever-increasing

Content will be in demand

06-Feb-15(c) Technowrites Pvt. Ltd.

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Types of content in demand

Conventional

Text, Audio, Video

New Era

Photos, Opinions, Polls, Screencasts, Bites

06-Feb-15(c) Technowrites Pvt. Ltd.

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Definition

of

Content

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Can’t computers generate

content?

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Computers generate data, not

content

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This is how computer processes data

This is how human

processes data

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A writer’s job

cannot be done

by a computer

Dr. Michio Kaku06-Feb-15(c) Technowrites Pvt. Ltd.

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Content appeals, data doesn’t!

Reader relates to content through

experience, culture, and

emotions!

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Government of the people, by

the people, for the people, shall

not perish from the Earth.

Abraham Lincoln

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Presentation of content, by the

human, for the human, will not

perish from the Earth.

06-Feb-15(c) Technowrites Pvt. Ltd.

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Who creates content

Professionals – Writers, Authors, Domain Experts, Teachers

Users – Products, Software, System

Society – Members, Citizens, Consumers, Students

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Issues in User-Generated Content (UGC)

Not engaging, Not refined

Not systematic, Not trust-worthy, Not accurate

Contains conflicting opinions

Event-driven, Impulse-driven, Susceptible to Mood

variations

Non-certified

Exposed to manipulation

06-Feb-15(c) Technowrites Pvt. Ltd.

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Only professionals can generate

good content – that can sell!

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Types of

Content-related

Jobs in demand

• TEXT AUTHORS

• MEDIA AUTHORS (AUDIO,

VIDEO)

• EDITORS

• TRANSLATORS

• TECHNICAL WRITERS

• INSTRUCTIONAL DESIGNERS

• TRAINERS

• ANALYSTS

• CRITICS

• JOURNALISTS

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Attributes of Content

Genre: Education, Entertainment

Delivery format: Text, Audio, Video, Links

Broadcast Medium: Newspaper, Magazines, Internet, ebooks

Domain specificity: Generic, Specialized

Consumption: One time, Continuous

Updates frequency: Daily/ Weekly / Fortnightly

Life: Minutes to Years

06-Feb-15(c) Technowrites Pvt. Ltd.

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Skills needed

Grasping power (ability to learn)

Observation

Analysis

Communication (Language, Articulation, Writing, Editing)

Media Conversion

Technology

Legal awareness

06-Feb-15(c) Technowrites Pvt. Ltd.

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Tools needed

Technology: Computers, Camera, Recorders

Internet Searching/Surfing

Publishing

Protection

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Content

Processes

• Content discovery

• Content pull

• Content conversion

• Content repurposing

• Content localization

• Content refinement

• Content marketing

• Content curation

• Content amalgamation

• Content syndication

Sites: Scribd, Scoop.it, Pinterest,

Tumblr, Lynda, Facebook, Mouthshut,

Stumbleupon, Mashable06-Feb-15(c) Technowrites Pvt. Ltd.

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Publishing &

Broadcast

• Self-publication

• Community Publication

• Websites

• Podcasts

• Videos

• Alerts

• Bites

• Clips

• Feeds

06-Feb-15(c) Technowrites Pvt. Ltd.

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Predictions

• Web magazines will be popular

• New file formats (epub) will

emerge

• Increased Content accessibility

readers (epub3)

• Education to be cheaper

• Second-income jobs & Part-time

jobs will be available in content

space

• Plagiarism will increase

• Private broadcasting/podcasting

06-Feb-15(c) Technowrites Pvt. Ltd.

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Credits

• Dr. Michio Kaku (Blog & Book)

• Dictionary.com

• Google

• Twitter

• Wikipedia

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Anyone who is connected, will need

content!

This will create millions of jobs! Make the

most of this opportunity…

- Mak Pandit

Send your feedback mak@technowrites.com and ask for PDF of the

presentation

Follow me on twitter: @makpandit

06-Feb-15(c) Technowrites Pvt. Ltd.

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