design elements and principles
Post on 11-Aug-2015
248 Views
Preview:
TRANSCRIPT
OBJECTIVESo Knowing what are the elements of
designo Knowing what are principles of design.o Knowing what are the qualities of great
designer.o Knowing what is the process of design a
logo.
DESIGNRealization of a concept or idea into a configuration, drawing, model, mould,
pattern, plan or specification and which helps achieve the item's designated
objective(s).
DESIGN"Design is a funny word. Some
people think design means how it looks. But of course, if you dig
deeper, it's really how it works.“
- STEVE JOBS
Line:The linear marks made with a pen or brush or the edge created when two shapes meet.
DESIGNELEMENTS
Space:the area deep within the moment of designated design, the design will take place on.For a two-dimensional design, space concerns creating the illusion of a third dimension on a flat surface
DESIGNELEMENTS
Form:may be described as any three-dimensional object. Form can be measured, from top to bottom (height), side to side (width), and from back to front (depth).
DESIGNELEMENTS
Balance:Making the two sides of the canvas of your design is balanced.Types:• Asymmetrical• symmetrical
DESIGNPRINCIPLES
Emphasis:Dominance is created by contrasting size, positioning, color, style, or shape. The focal point should dominate the design with scale and contrast without sacrificing the unity of the whole.
DESIGNPRINCIPLES
Contrast:The important elements should standout from the design thru contrast between two objects thru colors, tones and values.
DESIGNPRINCIPLES
Rhythm:Rhythm in design is also called repetition. Rhythm allows your designs to develop an internal consistency that makes it easier for your customers to understand. Once the brain recognizes the pattern in the rhythm it can relax and understand the whole design.
DESIGNPRINCIPLES
Pattern:is a combination of elements or shapes repeated in a recurring and regular arrangement.
DESIGNPRINCIPLES
Proportion:Using the relative size of elements against each other can attract attention to a focal point. When elements are designed larger than life, scale is being used to show drama
DESIGNPRINCIPLES
THE PROCESS OF BRAND IDENTITY DESIGN
THE DESIGN BRIEF
THE RESEARCH AND BRAIN-STORMING
SKETCHING
RENDERING “DIGITAL CONVERTED”
PRESENTING FINISHINGAND DELIVERING
Top 10 Qualities of great graphic designer.
• ARTISTIC ABILITY• CLIENT ORIENTED• COMMUNICATION• CREATIVITY• MANAGES PRIORITIES
• KNOWS AUDIENCE• OPEN TO CHANGE• STRATEGY• TEAMWORK• TECHNOLOGY
top related