design in photography

ART DIRECTION

OF THE SCENE FRAME

IS THECREATIVE HANDLING OF THEOVER-ALL LOO

K

DESIGN ELEMENTS

SPACE LINE COLOR

SHAPETEXTUREFORMVALUE

SPACE FOREGROUNDMIDGROUNDBACKROUND+ _

LINEHORIZONTALVERTICALDIAGONALCURVE

SHAPEGEOMETRICORGANICFORM

VALUELIGHTDARK

TEXTURETACTILEIMPLIED

COLOR

COLOR WHEEL

MONOCHROMATIC

SCHEMESCOLOR

ANALOGOUS

SCHEMESCOLOR

COMPLEMENTARY

SCHEMESCOLOR

NEUTRAL

SCHEMESCOLOR

WARM COLORS

SCHEMESCOLOR

COOL COLORS

SCHEMESCOLOR

OTHER COLOR SCHEMES

TRIAD COLORSSPLIT COMPLEMENTS

DOUBLE COMPLEMENTARY

DESIGN PRINCIPLES

UNITY

EMPHASIS

VARIETYCONTRAST BALANCE

DESIGN IN PRODUCTIONINVOLVES THE FF ELEMENTS

SET PROPS

COSTUME MAKE-UP

DESIGN IN PRODUCTION

SET

DESIGN IN PRODUCTION

PROPS

DESIGN IN PRODUCTION

COSTUME

DESIGN IN PRODUCTION

MAKE-UP

PRODUCTION VALUE

IS GETTING MUCH OF THE MONEY BEING SPENT ON A FRAME WHERE THE AUDIENCE CAN SEE IT.

PRODUCTION VALUE

IS GETTING MUCH OF THE MONEY BEING SPENT ON A FRAME WHERE THE AUDIENCE CAN SEE IT.

THE SCENE:PAY ATTENTION TODETAILS

THE LOCATION:MAKES AND BREAKS THE DESIGN

LAY-OUTS:GUIDE

FOR DESIGN

SUPPLIERS:BUILDING A RELATIONSHIP

THINK OUTSIDE THE BOX