designing mvp experiments

Designing MVP Experiments

Agile Experience Design | April 15, 2013

Melissa PerriCurrentlyProduct Designer, Conductor

FormerlyProduct Manager, OpenSkyProgrammer, Barclays

Contact Memelissaperri@gmail.commelissaperri.com

@lissijean

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Why MVP?

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“Match your taste with the exceptional finds of industry insiders.”

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My way is faster.

This isn’t what I needed.

I don’t know how to use it.

The information I want to see isn’t on here.

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ValidateBeforeBuilding

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Build

Measure

Learn

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Iterate your way to Product/Market Fit

your users

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MVPMinimum Viable Product

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MVPSmallest amount of work

to test your idea.

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MVP=

Experiment

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MVP!=

MFS

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EmailsSign Up BoxesFormsPhone CallsInternsConciergeFake it

Non PrototypeMVPs

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EmailsSign Up BoxesFormsPhone CallsInternsConciergeFake it

Non PrototypeSketchesLo-fi WireframesClickable WireframesVisual DesignClickable Visual DesignCoded Prototype

PrototypeMVPs

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Examples

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Subscription

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GOOD MVPsDo not look out of place.Blend with the current style.

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The Process• Define customer problem • Investigate assumptions• Build a test• Measure customer behavior• Evaluate success• Pivot or Persevere

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Define

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Customers want twitter-like messages in their feed.

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Customers want twitter-like messages in their feed.

Not a problem.

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Real ProblemCustomers don’t think the

curators are authentic.

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Investigate

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AssumptionsShoppers will buy from curators they think are authentic.

Shoppers read the messages in their home feeds.

Shoppers think tweets are authentic.

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Shoppers will buy from curators they think are authentic.

Shoppers read the messages in their home feeds.Shoppers think tweets are authentic.

Riskiest Assumption

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GOOB

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Build

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Measure

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VisitsPageviewsTime on PageDownloadsRegistered Users

Vanity Metrics

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ClicksScrolling Options on SubmitCancelPurchasesAbandon Carts

VisitsPageviewsTime on PageDownloadsRegistered Users

Vanity Metrics Actionable Metrics

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DataMy first, my last, my everything.

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Time Salary# Peoplex x

Minimum Success Criteria

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Start Testing

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Evaluate

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2

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MVP Round 2

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Success!2x Open Rate3x Purchases

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Let’s Do

This!

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Define

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Macy’s customers need guidance when shopping because they cannot find what they want or they are not sure what they want.

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Investigate

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Write down assumptions.

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Pick Riskiest Assumption.

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Build

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Decide on test.

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Measure

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List out data to collect.

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Minimum Success Criterion.

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“MVPs are just half-assed, ugly features.”

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MVPs are only a test.

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Test

Validate

Optimize

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LEA NR

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Product Management:The Lean Way

http://skl.sh/VBWf3G

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