determining target market
Post on 11-Jun-2015
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Determining Target MarketPool and Spa Survey
Total Respondents: 174
In-ground swimming pool
Above-ground swimming pool
Smaller splasher pool, with pump
and filter
Spa or hot tub None of these0%
5%
10%
15%
20%
25%
30%
35%32%
23%
10%
19%
15%
Do you own any of the following? (select all that apply)
Less than a year 1 - 3 years 3 - 7 years More than 7 years0%
5%
10%
15%
20%
25%
30%
35%
40%
29%
36%
23%
13%
How long have you owned your pool/hot tub?
Daily 2 - 3 times per week
Weekly Less than once per week
Do not test0%
5%
10%
15%
20%
25%
30%
35%
40%
5%
21%
37%
17% 20%
How often is the water in your pool or hot tub tested?
Testing the water myself Having a pool service test the water
Taking the sample to the store
0%
10%
20%
30%
40%
50%
60%
70%
80%77%
15%8%
Which is your primary testing method -- testing the water yourself, having a pool service test the water, or taking a sample
to a pool/spa store?
Chlorine
Bromine
Baquacil
Salt Syste
m
Mineral/Natures2
/Frog
NoneOther
0%10%20%30%40%50%60%70%80%90%
84%
6% 0%4% 6%
0% 0%
What type of sanitizer is used in your pool?
Yes, it has increased Yes, it has decreased No, it has stayed the same0%
10%
20%
30%
40%
50%
60%
14%
26%
59%
Has your testing frequency changed since you first purchased your pool or hot tub?
Test strips Liquid kit Test meter Other0%
10%
20%
30%
40%
50%
60%57%
32%
9%1%
What do you currently use to test the water in your pool/spa?
AquaChek BioGuard hth Insta-Test LaMotte Leisure Time
Pool Check
Taylor Other0%
5%
10%
15%
20%
25%
30%
35%
40% 36%
21%
7%
12%
4%4%
8%
2%5%
What brand(s) of testing product do you use? (select all that apply)
0%15%30%45%
39%48%
11%2%
Where do you purchase your testing products?
0%5%
10%15%20%25% 18%
12%
20% 20%23%
6%
Which of the following statements do you agree with?
0%
5%
10%
15%
20%
25%19%
20%
11%
24%
3%
1%
18%
3%
What are the 2 primary reasons for owning your pool/hot tub?
Male Female0%
10%
20%
30%
40%
50%
60% 45%
55%
What is your gender?
What state do you live in?
Alabama
Arizona
Californ
ia
Connecticu
t
Florid
a
Hawaii
Illinois
Iowa
Kentucky
Maine
Massa
chuse
tts
Minneso
ta
Miss
ouri
Nebraska
New Hampsh
ire
New Mexic
o
North Caro
lina
Ohio
Oregon
Rhode Island
South D
akota
Texas
Vermont
Wash
ington
West
Virginia
Wyo
ming0
2
4
6
8
10
12
14
16
18
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