developing a business case for innovation

Developing a Business Case for Innovation

✓ To justify the risk of investing in innovation✓ To convince management to endorse your idea✓ To ensure you logically think through everything

Why You Need A Business Case

Executive SummaryOne page

snapshot of the whole

business case

Executive SummaryOne page

snapshot of the whole

business case

WRITE THIS

LAST

WHAT is thePROBLEM

to be SOLVED?

Frame it in terms of these guys...

... The Customer

Your Solution

SUPER EASY TOUNDERSTAND

your solution must be

Why It’s Innovative

“New ideas that create value”

Customer Research

CONDUCT A

SURVEY

TRY SELLING YOUR

INNOVATION

Design & Development Plans

Investment Requirements

✓ Design & Development✓ Project Management✓ Marketing

Expected Benefits

FINANCIAL SOCIAL ENVIRONMENTAL

The Ask

✓ Executive Summary✓ The Need✓ Your Solution✓ Why it is Innovative✓ Customer Research✓ Design and Development Plans✓ Investment Requirements✓ Expected Benefits✓ The Ask

Recap of sections

THANKSTH

E E

ND

✓ Girls scratching head: Tintin44 on Flickr✓ Van: Lulumon athletica on Flickr✓ Rubics cube: Nitot on Flickr✓ Customers www.bytec.co.uk/images/photos/sketches.jpg ✓ Sketch picture: NathanaelB on Flickr✓ Currencies: M4D Group on Flickr

Picture Credits