developing your brand message and the story of …...microsoft powerpoint - developing your brand...

2020

Megan Chorlton, Director of Member Services & Assistant General Counselmchorlton@miabc.org

The Story of Your Why: Rebranding Beyond your Origin Story

21M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .21

22M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .22

23M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .23

24M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .24

25M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .25

26M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .26

Thriving communities are alive communities, continually moving forward and growing.

When communities stop having the freedom to be true communities, they wither slowly and can eventually die.

The roots of insurance are at the very heart of the MIABC.

27M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .27

We different than private insurers.

While the initial crisis may be well in the past, we must always remain relevant.

Membership has its privileges, but also its responsibilities.

28M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .28

29M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .29

30M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .30

31M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .31

32M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .32

33M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .33

34M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .34

35M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .35

36M U N I C I P A L I N S U R A N C E A S S O C I A T I O N O F B R I T I S H C O L U M B I A P .36