digitaalisen mainonnan ja markkinoinnin yhteisö - iab finland ......2015/10/01  · liikunnasta...

Chatin paluu

Jari Jaanto IRC-Galleria, Ninchat & Heimo

Nielsen  

Teoriaa  

CASE VEIKKAUS: ’LIVE’ ad Ninchat embedded inside a web-banner: Eurojackpot ‘Live’ Ad

CASE: EMBEDDED CHAT ON FACEBOOK Baileys Lounge

Pikaviestimet / Maailma

WeChat

SnapCash

Tunteiden välittäminen verkon yli

PROACTIVE CHAT TRIGGERS Oma Säästöpankki – Ninchat triggers question if customer would like assistance

CUSTOMER BENEFITS / ROI Chat communication is more efficient in online environment than email / phone

Copyright © Ninchat 2015. All Rights Reserved.

LIFETIME VALUE

Chat is a more informal communication channel

than email or phone.

Customer feels more valued, increases satisfaction and

decreases churn.

MULTITASKING

Customer service agents can handle multiple

customers simultaneously.

Time to serve customer shortens which saves 30%

personnel costs.

BETTER CONVERSION

Companies are digitalizing their business and building

e-products online.

Chat is inside customer´s online business which improves sales

conversion.

IMPROVES LOYALTY INCREASES SALES DECREASES COSTS

Tulevaisuus

Botit

Text Images Video Vr

Facebook roadmap

Kiitos!

Jari Jaanto IRCNet: jaffa jaffa@irc.fi

@jahva