digitaalisen mainonnan ja markkinoinnin yhteisö - iab finland ......2015/10/01 · liikunnasta...
TRANSCRIPT
Chatin paluu
Jari Jaanto IRC-Galleria, Ninchat & Heimo
Nielsen
Teoriaa
CASE VEIKKAUS: ’LIVE’ ad Ninchat embedded inside a web-banner: Eurojackpot ‘Live’ Ad
CASE: EMBEDDED CHAT ON FACEBOOK Baileys Lounge
Pikaviestimet / Maailma
SnapCash
Tunteiden välittäminen verkon yli
PROACTIVE CHAT TRIGGERS Oma Säästöpankki – Ninchat triggers question if customer would like assistance
CUSTOMER BENEFITS / ROI Chat communication is more efficient in online environment than email / phone
Copyright © Ninchat 2015. All Rights Reserved.
LIFETIME VALUE
Chat is a more informal communication channel
than email or phone.
Customer feels more valued, increases satisfaction and
decreases churn.
MULTITASKING
Customer service agents can handle multiple
customers simultaneously.
Time to serve customer shortens which saves 30%
personnel costs.
BETTER CONVERSION
Companies are digitalizing their business and building
e-products online.
Chat is inside customer´s online business which improves sales
conversion.
IMPROVES LOYALTY INCREASES SALES DECREASES COSTS
Tulevaisuus
Botit
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