digital academy session 8 twitter deep dive

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29:10:13

Twitter. A Deep Dive29:10:13

Agenda

1.A brief history of audience participation

2.Twitter, an introduction

3.Luke Townsin from Twitter

Task Drinks!

Historically audiences were always active

Then technology made them passive

Technology allowed us to become contributors

Today your audience is more active than ever…

And everyone in the audience has an audience

This has breathed new life into live experiences

THE RISE OF REAL-TIME

No-ones powered this more successfully than Twitter

218m monthly users

500m tweets sent each day

They’re preparing the most exciting tech IPO since Facebook

Twitter wants to raise $1bn

in its stock market debut

Transforming the way we watch TV

“Twitter is the social soundtrack for TV”

MIT Media Lab, Chief Media Scientist of Twitter

It’s the social soundtrack for sport, music, politics, fashion, and any other types of popular events & culture…

Paddy Power’s Twitter Skywriting

80% of users access Twitter from mobile devices (that’s 161.25M)

65% of all of its ad revenues come from mobile

Which is handy…

With @SomethingISaid Twitter becomes a play-along experience for viewers.

“

We have a vocal, reinvigorated audience who crave real-time experiences in which they can participate.

Brands now have to think less about ‘composing’ stories and more about ‘performing’ them.