digital marketing series: creating a compelling & search engine optimized website for your it...

Digital Marketing Webinar Series:

Creating a Compelling & Search Engine Optimized

Website for Your IT Managed Services Business

June 26, 2013

ClikCloud Digital Marketing

Turnkey Digital Marketing Service for MSPs

• Fully Hosted SEO Websites

• Blogging Service

• Email Marketing

• Performance Reporting

Dan Shapero

FounderClikCloud

Digital Marketingwww.clikcloud.com

• CompTIA BOD 2008 – 2011

• SVP/EVP Kaseya 2006 – 2011

• 20 Year Technology Industry Veteran

• Contributing Writer SMB Nation & CRN

Agenda

• Site Fundamentals• SEO Best Practices• Creating Compelling• Getting Your Site to Convert• Analyzing Statistics and Metrics

Website Site Objectives

Educational

Informational

Sales Leads

Operational

Support your Brand

Website Fundamentals• Ensure Your Phone

Number is Prominent throughout your site

• Have a Strong, Easy to Find “Call to Action”

• Include Keyword Rich Content

• Add a Human Element

On Page Search Engine Optimization (SEO)

Search Engine Optimization• Content is

Key!– Prominence– Frequency– Targeted Key

Words and Phrases

Anatomy of a Search

Other Considerations

• Header Tags• Alt Image Tags• Meta Tags

– Titles– Description– Keywords

• Targeting– Local– Don’t Forget Mobile

Creating Compelling Content and Keeping it Current with Blogs

Developing your message

• Connect with Your Customer– Peace of Mind– Fixing IT Costs– Avoiding Downtime

• Describe What You Do– O/S Security Patch– PC Repair and Proactive Maintenance– Remote Support– Backup

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Impact of Blogging

• Educates your visitor• Keeps your site current• Contributes to your SEO• RSS Subscribers• Contributes to your newsletter• Contributes to the industry

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Productive Keyword Themes

Productive Keyword Themes

Productive Keyword Themes

Getting Your Site to Convert with Pay Per Click Advertising

Why Pay Per Click?

Supports Your Brand

Google has 66%+

Market Share

Fast to Implement

Pay for Results

Only

Source of Incremental Site Traffic

Pay-Per-Click Pre Flight Check List

• Geo Targeting• Don’t Forget Mobile• Keyword Discovery• Optimized Landing Pages• Tracking and Reporting

Optimized Landing Page

• Support Your Call To Action

• Add a Human Element• Set Expectations• Keep Your Qualification

Form “Above the Fold”

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Measuring Results With Website Analytics

What to Track

• Visitors & Page Views• Navigation Paths• Referral Sources

– By Search Engine– By Keyword

• Conversion Tracking• Visitor Data

By the numbers…

Search Result: Blog

Referral Source

Trends over Time

Summary

• Understand your Site Objective

• Build a Content Rich Site with Your Customer in Mind

• Augment with PPC• Monitor and

Analyze Results

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ClikCloud OverviewPay-as-you-go Digital Marketing Service• Custom Tailored Website• Bi-Monthly Blog Content• Monthly Newsletter• Pay-per-click Ad Management• Hosting & Web Analytics Included

Attendee Offer:Free Marketing ConsultationEmail: info@ClikCloud.comSubject:”Consultation”

“As an MSP, it is awesome to have an expert in the field looking at our pay-per-click conversions, SEO and all aspects of this key marketing component."

Fernando EizaguirrePresident, Seattle based ITMOX

For More Info visit:ClikCloud.com/CompTIA

Your IT Industry Association

Get this recorded webinar at www.comptia.org:

Digital Marketing Series: Creating a Compelling & Search Engine Optimized Website for Your IT Managed Services Business

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