compelling copywriting

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This is a workshop Jacques de Villiers ran for the PSASA's Durban Chapter on 18 February 2009. www.jacquesdevilliers.com

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  • 1. Compelling Copywriting: Increase Your Speaking Business Durban Chapter 18 February 2008 Jacques de Villiers
  • 2. Compe
  • 3. ing Copywring 18 February 2009
  • 4. Compe
  • 5. ing Copywring 18 February 2009
  • 6. Compe
  • 7. ing Copywring 18 February 2009
  • 8. 3 Fundamental Selling Rules People dont like being sold People buy things for emotional, not rational reasons Once sold, people need to satisfy their emotional decisions with logic Compe
  • 9. ing Copywring 18 February 2009
  • 10. Emotion: 7 Deadly Sins Fear! Greed! Vanity! Lust! Pride! Envy! Laziness! Compe
  • 11. ing Copywring 18 February 2009
  • 12. Compe
  • 13. ing Copywring 18 February 2009
  • 14. Compe
  • 15. ing Copywring 18 February 2009
  • 16. Attention Interest Desire Action Compe
  • 17. ing Copywring 18 February 2009
  • 18. Sales Letter Emails Proposal Press Release Website Influential Words Compe
  • 19. ing Copywring 18 February 2009
  • 20. Sales Letter 1. Heading 2. Problem 3. Big Promise 4. Solution 5. Benefits 6. Guarantee 7. Testimonials 8. False Close 9. Call to Action 10. PS Compe
  • 21. ing Copywring 18 February 2009
  • 22. Heading Compe
  • 23. ing Copywring 18 February 2009
  • 24. Problem Compe
  • 25. ing Copywring 18 February 2009
  • 26. Big Promise Compe
  • 27. ing Copywring 18 February 2009
  • 28. Solution Compe
  • 29. ing Copywring 18 February 2009
  • 30. Benefits Compe
  • 31. ing Copywring 18 February 2009
  • 32. Testimonials Compe
  • 33. ing Copywring 18 February 2009
  • 34. Guarantee Compe
  • 35. ing Copywring 18 February 2009
  • 36. False Close And, thats not all ... Compe
  • 37. ing Copywring 18 February 2009
  • 38. Call to Action Compe
  • 39. ing Copywring 18 February 2009
  • 40. PS Compe
  • 41. ing Copywring 18 February 2009
  • 42. Emails More than 5 kb Less than 35 kb Less is more - html 4 strikes and youre out Keeping legal Compe
  • 43. ing Copywring 18 February 2009
  • 44. Proposals Compe
  • 45. ing Copywring 18 February 2009
  • 46. Press Releases What When Where Why Who How Compe
  • 47. ing Copywring 18 February 2009
  • 48. Press Release To: The Star Release Date: Immediate Snake Oil 1 of 2 Snake Oil Salesmen of the 21st Century Content, content, content content, content, content, content, content, content, content, content, content content, content, content, content, content, content Ends For Further information: Compe