digital portfolio - rebecca heraldrebeccaherald.com/rebecca-herald-portfolio.pdf · 2017-09-07 ·...

rebecca herald

Digital Portfolio

Quick LinksWebsite DesignPrint DesignFacebook AdvertisingPhotography

615.509.0158 • Rebecca.Herald@att.net

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website design*All websites pictured are 100% mobile responsive.

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Website Design

Trondsen LawThis website is currently in progress.

Woodrow wanted his new website to be different than the typical lawyer website. He wanted to ensure the website had the proper welcoming and personal tone that matches his own approach with his clients.

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Website Design

Insurance Agency Website DesignThis website is currently in progress at Titan Web Marketing Solutions.

The goal of this project was to create a more interactive and engaging website design than that of any other insurance agency. The overlapping elements are meant to parallax at different speeds to produce a smooth-scroll layering effect.

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Website Design

Titan Web Marketing Solutions Website DesignThis is Titan Web Marketing Solutions’s current website.

TitanWMS needed a website to serve three purposes: Lead generation, demonstrate design skills, and rank well in search engine results. The design emphasizes calls to action placed above the fold—this aids in lead generation. Images of design work are prominent on all pages, even on marketing service pages. From an SEO perspective, the blog content is strategically placed on each service page to increase word counts, show search engines the pages are updated frequently, and add in relevant keywords.

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Website Design

Landing Page DesignThis landing page is currently in use by Google AdWords and Bing Ad Center ad campaigns, and is also part of an A/B test. So far, it’s the winner.

The most important elements of a converting landing page are: actionable copy, unmistakable calls to action, and eye-catching design.

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printdesign

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Print Design

Save the Date PostcardsThe bride wanted a strong art nouveau style to her Save the Dates. I first sketched out the design and then vectored it in Illustrator.

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Print Design

Wedding AnnouncementThis couple really loved their engagement photos and wanted to utilize them in as many ways as possible in the announcements.

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Print Design

Wedding AnnouncementThis couple wanted a more rustic feeling to their wedding announcements. The colors, texture, and rough typography match that theme.

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facebookadvertising

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Facebook Advertising

Social Media Advertising CampaignThis campaign ran for a little over 1 month and received 17 leads.

The goal of this campaign was to present a more unique approach to selling social media marketing solutions and stand out in potential clients’ Facebook newsfeeds. The mermaid photo is a combination of 8-9 stock photos merged together in Photoshop.

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Facebook Advertising

Website Design Advertising CampaignThis campaign ran for a little over 1 month and received 23 leads.

A similar approach to the social media advertising campaign, we chose to advertise websites without showing a single website. This captured attention and generated leads.

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photography

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Photography

Titan Web Marketing Solution PhotosAll photos were taken for Titan Web Marketing Solutions with my Canon EOS 60D and studio lighting equipment as necessary.

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Photography

Engagement PhotoshootsVarious engagement photos I have taken throughout the years.

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the end.Thank you for viewing my work.

Contact me to see more work and discuss how I can be an asset for you.

Rebecca Herald615.509.0158