digital reputation and online branding

Building a Digital Reputation and Finding a Job Workshop

By Joe Sabado & Torrey Trust on May 10, 2012

Digital Branding– Joe Sabado

Let’s connect!http://www.joesabado.comTwitter: @joesabado

Hello!

For This Quick Intro Session ….

What is Social Media?

What are Digital Reputation & Personal Branding?

Why/How to Use Social Media for Personal Branding?

Managing Your Digital Reputation

Takeaways

Define/Create/Communicate/Manage Your Brand

Use Social Media to Tell Your Story Two types of online info: what you write and what

others write about you.

Takes Time & Work – Start Now!

Your reputation is based on what you’ve done, not what you’ll do.

Create your network before you need them.

What Is Social Media?

What is Social Media?

It’s about conversations, community, connecting with personalities and building relationships. It is not just a broadcast channel or a sales and marketing tool. [Social Media Revolution Video]

What Is Digital Reputation?

What is Digital Reputation?

Your online reputation is the perception, estimation and opinion that is formed when you are encountered online.

This could be when someone visits your social networking profile, anyone reads a comment you posted on another profile. - WHAT YOU WRITE/SAY ABOUT YOU

It could also be when someone sees your online photo albums or an image with you in it, indeed any instance or reference of you that either you posted or someone else did – WHAT OTHERS WRITE/SAY ABOUT YOU

… what your digital footprint says about you.

What Is Personal Branding?

What is Personal Branding?

“Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.”

“How we market ourselves to others.”

Dan Schawbel, Author of Me 2.0

Why Do I Need/Want to Establish My Brand on Social Media?

Digital Reputation/Branding– Joe SabadoYour Online Presence Can Impact Your Education

Admissions Offices are using social media for background checks

Digital Reputation/Branding– Joe SabadoYour Online Presence Can Impact Your Education

Admissions Offices are using social media for background checks

Digital Reputation/Branding– Joe SabadoYour Online Presence Can Impact Your Education

Admissions Offices are using social media for background checks

Digital Reputation/Branding– Joe SabadoYour Online Presence Can Impact Your Career

Trends in how employers are recruiting is shifting – social profiles considered by some.

Digital Reputation/Branding– Joe SabadoYour Online Presence Can Impact Your Career

Trends in how employers are recruiting is shifting – social profiles considered by some.

Your Online Presence Can Lead to ConnectionsAmazing what 140 characters can do …. Leads to real life connections.

Kevin Kruger - Associate Executive Director of NASPAJenna Magnuski - RD at Northeastern Uni (she can tweet - fast!)Eric Stoller - higher ed blogger

Joel Quintong – Sacred HeartEd Cabellon – Bridgewater State

Your Online Presence Can Lead to OpportunitiesI applied to be an assessor for Spring 2012 and was chosen in part due to my email below.

How do I Use Social Media for Personal Branding?

Integrated Social Presence

Discover your brand / objectives

“Be A Purple Cow!”

Create Your Brand Consistent message,

name, image (use namechk.com, gravatar)

Integrated

Communicate

Maintain Update content Check reputation

Digital Branding– Danielle Quinones

Consistent digital branding & online reputation is becoming more important in career development

Danielle Quinones

Digital Branding– Joe Sabado

Consistent Message!

My Social Presence

My Social Presence

Blog – Your home base

Use as home base for your online presence

Claim unique domain name (personal name)

Use available systems like Wordpress, Joomla, Drupal (self-hosted or shared)

Be Authentic, Personal

Be a resource

LinkedIn

Create Your Profile

Get Recommendations

Position for Google Search (use your name, keywords)

Start/Expand Network in your academic fields

Participate or start a group

Use applications to showcase work

Twitter

Claim your handle (“@joesabado”)

Complete Your Profile

Upload Image

Modify Your Background

Use lists to manage followers

Use hashtags related to your field

Facebook

Use brand name (“joesabado”)

Complete Your Profile

Review Privacy Settings

Use Friends Lists to Manage Content/Views

Use Page, separate from Profile

Join Groups/Pages

Feed info from other sites

Managing Digital Reputation

Reputation Management

Google your name from time to time.

Use Google alert to send you notification via email/rss reader when your name is mentioned.

Use tools like socialmention, Backtweets, technorati, twitter search to find mentions of your name.

Reputation Management

Reputation mgmt services promote positive mentions over negative.

Takeaways

Define/Create/Communicate/Manage Your Brand

Use Social Media to Tell Your Story Two types of online info: what you write and what

others write about you.

Takes Time & Work – Start Now!

Your reputation is based on what you’ve done, not what you’ll do.

Create your network before you need them.

Questions?

Credits

http://www.saferinternet.org.uk/advice-and-resources/online-reputation

http://www.forbes.com/sites/knowledgewharton/2012/04/19/42012-3/

http://thedp.com/index.php/article/2011/11/admissions_offices_check_facebook

http://www.dailycal.org/2011/10/26/law-schools-check-digital-trail-of-applicants-more-than-other-colleges/

http://exclusive-executive-resumes.com/career-workplace/5-reasons-why-you-should-have-a-personal-brand/

http://buildingabrandonline.com/

http://www.slideshare.net/brian.hollowaty/personal-branding-using-social-media

http://www.blackenterprise.com/2011/01/18/patient-empowerment-checklist/question-2/

Me 2.0: Build a Powerful Brand to Achieve Career Success - Dan Schawbel