personal branding brand reputation
DESCRIPTION
Presentazione fatta all'Internet Festival di Pisa 2014 su personal branding e Reputazione onlineTRANSCRIPT
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The Vortex all'Internet Festival
Dal personal branding alla reputazione aziendale
@andrea_boscaroPisa, 4 ottobre 2014
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Nel 2009...
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La Rete
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Il mobile
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Il mobile
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Il mobile
Fonte: Blogmeter, 2013
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Il mobile
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Un sabato pomeriggio...
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Il mobile
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La ricerca locale
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La ricerca locale
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Google Maps
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Google My Business
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Google My Business
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Quando ero ragazzo...
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La reputazione
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La reputazione
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I mercati sono conversazioni
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I mercati sono conversazioni
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I media digitali
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Cosa c'è che non va?
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La pubblicità crea un nuovo bisogno
1
Inizia la ricerca (Google,
aggregatori)
2
Ascolta l'azienda (sito, social)
3Verifica reputazione(portali, social)
4Acquista5
Condivide sui social
6
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La reputazione
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La reputazione
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Se sbagliamo...
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Il customer feedback
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Il customer care
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Il customer care
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Il customer care
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La gestione dei rischi
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Oltre i nostri profili...
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Google News Alert
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Forum, blog, ...
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Google Trends
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Su Twitter. Topsy
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Sui social media. Socialmention
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Sui social media. Buzzsumo
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Cosa fareste?
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I più bravi
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L'ascolto della Rete
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La Community
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Il personal branding
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Vi siete mai cercati su Google?
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Un gadget?
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Non solo...
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I social media
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Attenzione
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Attenzione
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Attenzione
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Attenzione
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Attenzione
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Attenzione
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Attenzione
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Da dove partire
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Da dove partire
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Da dove partire
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Da dove partire
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Da dove partire
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Da dove partire
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La Pagina
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La Pagina
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La Bacheca
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L'algoritmo di Facebook
• Time Decay
• Affinity
• Edge Weight
• Last Actor
• Story Bumping
• Commenti negativi
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L'algoritmo di Facebook
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L'algoritmo di Facebook
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La Pagina
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La Pagina
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La Pagina
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La Pagina
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La Pagina
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La Pagina
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La Pagina
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Concludendo
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Qualcuno potrebbe pensare...
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Siamo solo all'inizio
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Siamo solo all'inizio
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Siamo solo all'inizio
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La tecnologia non è un gadget
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La tecnologia non è un gadget
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