digital strategy blueprint

DIGITAL STRATEGY BLUEPRINT:

1.  People  Create  a  steering  group  empowered  and  encouraged  to  take  ac3on.  

What:  <  8  people  with  mixed  a5tudes  towards  ‘digital’  and  reflec?ve  of  the  diversity  amongst  members.  

How:  ask  members  to  define  and  list  ‘digital’  and  discuss  findings  in  the  first  mee?ng.    

2.Purpose  Decide  the  remit  and  goals  of  the  

group.  Align  to  the    main  Associa3on  strategy  and  decide  KPIs.  

What:  create  a  revised  digital  first  mission  statement.    

How:    elevator  pitch,  envisionment,    what  does  success  look  like  advertorial.  

5.Produce  Decide  to  build,  buy  or  partner  with  

others  in  order  to  implement  the  plan.  

How:  capabili?es  matrix,  vendor  selec?on.    

3.  (Big)  Picture  Assess  the  landscape,    who  are  your  audience,  what  do  they  do,  what  do  

they  need.  

How:  SWOT,  PEST,  compe?tor  analysis,  member  survey.  

What:  ac?onable  insights.  

Version:  1.0  -­‐  Aug  2014   Created  by:  D  Quarterman  -­‐  Wiley     #ASAE14  

4.Plan  

What:  aligned  to  objec?ves,  Associa?on  mission  and  member  needs.    

How:  disrup?ve  brainstorming,  MoSCoW    priori?sa?on,  Kano  model.      

Decide,  on  a  tac3cal  level,  how  the  objec3ves  can  be  achieved.  What  

needs  to  be  done.  

6.  Perfect  Review,  refine,  measure  against  KPIs  

and  tweak  the  plan  to  meet  the  metric.  

How:  website  analy?cs,  email  performance,  social  media  tracking.  

STAR

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