digital summit 2014 - the rapidly evolving face of google!

@wolfgangdigital

Thursday 16th August 2013

We Irish LOVE Google!!!

How Do You Profit?

Rate Of Innovation

AdWords Updates Q4 2013

1. Estimated Total Conversions2. ROAS bidding3. Google Shopping Goes Local4. Mobile PLA Improvements5. Improved Location Targeting for

Int. Searches6. New Google Shopping Campaigns7. Ad Rank Improvements8. Search Network with Display

Select9. Google Shopping in 8 New

Countries

10. Adwords T&C’s Change11. Calls as Conversions12. New Opportunities Tab13. Google Shopping Images

Upgrade14. Google Trusted Stores Expands15. Google Partners Goes Global16. AdWords Video:Earned

Actions17. Active Views on Display18. Engagement Ads

Innovation Can Be A Digital Marketer’s Best Friend

Or Worst Enemy

Let’s Get Inside The Mind Of Google

Google Mantra

“Fast Is Better Than Slow”

Paradigm Shift

Image Ad Extensions

Image Ad Extensions (Beta)

Greater ad real estate

Improving Click Through Rate (CTR): +43%

Conversion Uplift

AdWords Seller Ratings

30 unique reviews from the last 12 months.

Trusted Reviews

17% lift in CTR

23% conversion rate improvement

Form Extensions -

Beta

Use Cases

The Wolfgang Hack

Shopping Campaigns / Product Listing Ads

Who’s On It?

Not A Level Playing Field

Back in the Game

PLA Campaign Conversion Rate = +130%

50%

50%

20%

80%

“The perfect search engine would understand exactly what you mean and give back exactly what you want”Larry Page

Semantic Search

20%

80%

SEO Ranking Factors 2014

The Mistake Everyone Will Make

Battle Already Won & Lost

Social Activity

SEO Architecture Website

CONTENT

Off-Site

On-Site

Abbey Travel

Travel Purchase

Travel Purchase

Travel Purchase

“Disneyland Paris”

Key Takeaways You Can Action Today

1. AdWords Blog2. Embrace the Visual Web3. Proactively Pursue Reviews4. Google Shopping Campaigns Gamechanger5. Understand Your Paths To Purchase6. Get Ready For Video Ad Extensions

Stay in Touch

@wolfgangdigital

www.WolfgangDigital.com/blog