digital summit 2014 - the rapidly evolving face of google!
DESCRIPTION
Hey folks, Here's our slides from the 2014 Digital Summit. We've got bits about AdWords updates - all the latest innovations including form extensions, seller ratings, image ad extensions, a little SEO, and a few case studies for good measure! Enjoy!TRANSCRIPT
@wolfgangdigital
Thursday 16th August 2013
We Irish LOVE Google!!!
How Do You Profit?
Rate Of Innovation
AdWords Updates Q4 2013
1. Estimated Total Conversions2. ROAS bidding3. Google Shopping Goes Local4. Mobile PLA Improvements5. Improved Location Targeting for
Int. Searches6. New Google Shopping Campaigns7. Ad Rank Improvements8. Search Network with Display
Select9. Google Shopping in 8 New
Countries
10. Adwords T&C’s Change11. Calls as Conversions12. New Opportunities Tab13. Google Shopping Images
Upgrade14. Google Trusted Stores Expands15. Google Partners Goes Global16. AdWords Video:Earned
Actions17. Active Views on Display18. Engagement Ads
Innovation Can Be A Digital Marketer’s Best Friend
Or Worst Enemy
Let’s Get Inside The Mind Of Google
Google Mantra
“Fast Is Better Than Slow”
Paradigm Shift
Image Ad Extensions
Image Ad Extensions (Beta)
Greater ad real estate
Improving Click Through Rate (CTR): +43%
Conversion Uplift
AdWords Seller Ratings
30 unique reviews from the last 12 months.
Trusted Reviews
17% lift in CTR
23% conversion rate improvement
Form Extensions -
Beta
Use Cases
The Wolfgang Hack
Shopping Campaigns / Product Listing Ads
Who’s On It?
Not A Level Playing Field
Back in the Game
PLA Campaign Conversion Rate = +130%
50%
50%
20%
80%
“The perfect search engine would understand exactly what you mean and give back exactly what you want”Larry Page
Semantic Search
20%
80%
SEO Ranking Factors 2014
The Mistake Everyone Will Make
Battle Already Won & Lost
Social Activity
SEO Architecture Website
CONTENT
Off-Site
On-Site
Abbey Travel
Travel Purchase
Travel Purchase
Travel Purchase
“Disneyland Paris”
Key Takeaways You Can Action Today
1. AdWords Blog2. Embrace the Visual Web3. Proactively Pursue Reviews4. Google Shopping Campaigns Gamechanger5. Understand Your Paths To Purchase6. Get Ready For Video Ad Extensions
Stay in Touch
@wolfgangdigital
www.WolfgangDigital.com/blog