digital transformation in the hr industry

Digital Transformation How Digital Disruption is changing the future of Media and HR

!May 2014

jo@dearmedia.be @jcaudron

00 32 475 43 80 98

Jo Caudron °1968

Founder & CEO

Digital Consulting Firm

Co-Founder

Social Media Campaigning Platform

@jcaudron

• a digital consulting company

• founded in 2009 by Jo Caudron, currently we are 5 consultants

• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media

• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...

• We work for large European clients

@jcaudron

Smile, you’re in a crisis ;-)

The future is about permanently dealing with change and going in and out of moments of crisis. !Are you ready to deal with this in your business context?

Digital Transformation is really happening

@jcaudron@jcaudronDigital Transformation Modeling

From ... ... to

The Business

Digital (at the sideline)

Digital in the core

@jcaudron@jcaudronDigital Transformation Modeling

From ... ... to

The BusinessDigital (at

the sideline)

From ...

The Business

Digital (at the sideline)

@jcaudron@jcaudronDigital Transformation Modeling

From ... ... to

The BusinessDigital (at

the sideline)

Digital in the core

From ...

The Business

Digital (at the sideline)

Digital in the core

Digital in the core

Digital in the core

@jcaudron@jcaudron

Do you accept...?How big should CHANGE be?

In order to change the world?

@jcaudron@jcaudron

@jcaudron@jcaudron

7 metaphors to understand

the impact of change

Transparency Closeness

Responsiveness Speed / Agility Authenticity

Accountability Bi-directional Humanization

The Glass House

Transparency Closeness

Responsiveness Speed / Agility Authenticity

Accountability Bi-directional Humanization

The Glass House

Transparency Closeness

Responsiveness Speed / Agility Authenticity

Accountability Bi-directional Humanization

The Glass House

148K

Transparency Closeness

Responsiveness Speed / Agility Authenticity

Accountability Bi-directional Humanization

The Glass House

148K

From monolithic to atomic

Small & Simple APPification

Long Tail Personalized Real-Time

Utility / Usability Value for Money Agile/Cloud/SaaS

The Package

From monolithic to atomic

Small & Simple APPification

Long Tail Personalized Real-Time

Utility / Usability Value for Money Agile/Cloud/SaaS

The Package

Angry BirdsTwitter,

Facebook

Newspaper Website

CNN online / app

Blogs

Vertical sites and specialties portals

Yelo App Boxee

Spotify + Metafy

Sporza.be

LinkedIn, Monster, ...

eBay

Pinterest, blogs

Weather Pro (iPhone)

Traffic: Inrix + iCoyote (iPhone)

Digg.be

Twitter, Facebook

RSS

Breaking news

In-depth analysis

Services

Weather

Classifieds

Jobs

Sports

TVFun

Specials

Discovery

culture

Trends & Lifestyle

From monolithic to atomic

Small & Simple APPification

Long Tail Personalized Real-Time

Utility / Usability Value for Money Agile/Cloud/SaaS

The Package

From monolithic to atomic

Small & Simple APPification

Long Tail Personalized Real-Time

Utility / Usability Value for Money Agile/Cloud/SaaS

The Package

Freelancing is the new normal

By-passing Virtualization

(services, products, support,

distribution, ...) Distortion of the

value chain

The Frog

By-passing Virtualization

(services, products, support,

distribution, ...) Distortion of the

value chain

The Frog

By-passing Virtualization

(services, products, support,

distribution, ...) Distortion of the

value chain

The Frog

What will native advertising be doing to media?

By-passing Virtualization

(services, products, support,

distribution, ...) Distortion of the

value chain

The Frog

Gatekeeper meets the Second

Gatekeeper (the power of social

media) Fragmentation of (communication)

touchpoints Recommendations Ambassadorship

The Gatekeeper

Gatekeeper meets the Second

Gatekeeper (the power of social

media) Fragmentation of (communication)

touchpoints Recommendations Ambassadorship

The GatekeeperCrowd-sourced opinions

Peers as news distributors

Automatic algorithms

Gatekeeper meets the Second

Gatekeeper (the power of social

media) Fragmentation of (communication)

touchpoints Recommendations Ambassadorship

The GatekeeperNew “experts”

Gatekeeper meets the Second

Gatekeeper (the power of social

media) Fragmentation of (communication)

touchpoints Recommendations Ambassadorship

The GatekeeperNew “experts”

Gatekeeper meets the Second

Gatekeeper (the power of social

media) Fragmentation of (communication)

touchpoints Recommendations Ambassadorship

The Gatekeeper

Why you should be recruiting on Facebook

- 50 percent of Facebook users say brands’ Facebook pages are more useful than their websites.

- 70 percent of recruiters say they connect better with potential job seekers due to widespread use of Facebook.

- 81 percent of job seekers want to see job opportunities posted to career pages on the social network.

- 85 percent of recruiters currently using Facebook recommend that other recruiters follow suit.

Gatekeeper meets the Second

Gatekeeper (the power of social

media) Fragmentation of (communication)

touchpoints Recommendations Ambassadorship

The GatekeeperWork together with your ambassadors

Mobile technology Location / Local

Always on / Instant gratification

Decreased mobility (for society)

De-centralized / NWOW

“Good is good enough” Small Data

The Traveller

The Traveller

Mobile technology Location / Local

Always on / Instant gratification

Decreased mobility (for society)

De-centralized / NWOW

“Good is good enough” Small Data

The Traveller

Mobile technology Location / Local

Always on / Instant gratification

Decreased mobility (for society)

De-centralized / NWOW

“Good is good enough” Small Data

The Traveller

Mobile technology Location / Local

Always on / Instant gratification

Decreased mobility (for society)

De-centralized / NWOW

“Good is good enough” Small Data

The Participant

Community Gamification Co-creation / Collaboration

The power of the crowd

Empowered Self (Self-)service

The Participant

Community Gamification Co-creation / Collaboration

The power of the crowd

Empowered Self (Self-)service

The Participant

Community Gamification Co-creation / Collaboration

The power of the crowd

Empowered Self (Self-)service

The Participant

Community Gamification Co-creation / Collaboration

The power of the crowd

Empowered Self (Self-)service

Hire My Friend is a social, targeted and local platform for job searches made for the people of the Internet. With this new product, Makeshift aims to knock out recruiters and make hiring in the startup scene more efficient.

The Cyborg

Quantified Self Wearable Computing

Internet of Things Big Data

Open Data Monitoring

Even Smaller Contextual Awareness

The Cyborg

Quantified Self Wearable Computing

Internet of Things Big Data

Open Data Monitoring

Even Smaller Contextual Awareness

Transparency Accountability

Proximity Responsiveness Bi-directional Humanization Authenticity

The Glass House

Relationship

Monolithic vs. atomic

APPification Long Tail

Personalized Experience

Speed Price

(Self-)service Scalability

The Package

Product, Service & Packaging

Bypassing Virtualization

Fragmentation of touchpoints

The Frog

Position in the value

chain

New gatekeepers Recommendations

"Good is good enough"

Ambassadorship

The Gatekeeper

Opinion making

The Traveller

Place Utility

Empowered self Delivery fulfillment

New way of working

Contextual awareness Real-time

Location & Place

The Participant

Community Gamification Collaboration

The power of the crowd

Community

The Cyborg

Internet of things Wearables

Quantified self Robotics

Data Monitoring

Progressive Technology

We have to prepare for a digital future, with new rules and new relationships

Things to take away ...

@jcaudron@jcaudron@jcaudron

Are you next?

Offline Online

Be ready for Mobile

Strategy Implemen-tation

Integration

Be ready for Social

StrategyConcepts & Channels

Policy, Teams &

OwnershipRoll-out

Be ready for The Future (Digital Transformation Modeling)

Digital Transformation How Digital Disruption is changing the future of Media and HR

!May 2014

jo@dearmedia.be @jcaudron

00 32 475 43 80 98