digital workshop

Post on 14-Jun-2015

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Pug Life Ad Solutions actively presents Digital Workshops to empower Australian businesses, universities and special interest groups to make better digital advertising decisions.

TRANSCRIPT

1

Digital Media Workshop.

Digital Market Landscape, Reasons for Digital Media, Digital Opportunities & Digital Media Work-flow.Presented by Pug Life Ad Solutions, Damus Chu | Director.Follow me on:

2

Workshop Endorsements.

Damus is well connected with the information that really matters in the digital

advertising field, and he conveyed some really astounding data and information to us. - Peter Mead - WordPress SEO Consultant

Excellent coverage of the very fast-moving digital landscape. - Chris Burgess – Web & Technology Enthusiast

The workshop provided some great insights into digital advertising. - Ben Oliver – Buchan Consulting.

Your presentation was engaging and insightful- David Reid – Lecturer, Advertising. Swinburne University of Technology

3

Professional Experience.

2007-20102010-201320132014 onwards

A wealth of experience managing over $20m of digital media investment

4

Digital Landscape.

We explore the rapid growth in digital media investment, staying up to date with top online environments, the imminent digital media “big bang”, a snapshot on mobile, tablet, video and social environments.

5

Reasons for Digital Advertising.

Accepting economical reasons, business insights and industry trends that create a compelling case for businesses to invest in digital media to connect with their customers.

6

Digital Opportunities.

We cover in detail over a dozen of fundamental digital media opportunities in the Australian market place. These are organised by purchase funnel tactics; Awareness, Involvement & Advocacy, Consideration and Purchase.

7

Digital Media Work-flow.

A recommended approach to managing digital media investments in 6 phases; Briefing, Planning, Buying, Production, Implementation and Campaign Maintenance.

8

Workshop Outline.

9

Photo Gallery.

Swinburne University of Technology

SEO Meetup Hyland Media Communications Group

Recommended duration of the Digital Media Workshop is 2-3 hours.

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