display advertising, msn

Display Advertising, MSNPresentation to [Client Name][Month Date, Year]

MSN AutosWhere drivers get fully equipped

Key measures:• Unique users: 5,881,000• http://advertising.microsoft.com/autos

Audience profile: • Adults 25-54 (63%)• Men (58%)• Household income $75K+ (43%)• Buying Power Index: 112

Source: comScore Media Metrix, July 2010

Reach affluent and receptive users in the market for new vehicles.

A single destination with tools and in-depth content from professionals and fellow users that keeps the audience coming back.

Ad offerings reflect industry trends and reach buyers across the purchase funnel.

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Delish Connects with home chefs whowant to cook and entertain better.

Source: comScore Media Metrix, July 2010; @Plan Spring 2010

We help users search, share and save recipes.

Our impressionable audience has significant purchasing power.

Select the sponsorship that best fits your objectives and budget.

Key measures:• Unique users: 3,753,000• http://advertising.microsoft.com/delish

Audience profile: • Ages 21-49 (56%)• Female (68%)• Household income of $75K+ (41%)• Buying Power Index: 132

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Key measures:• Unique users: 21,408,000 • http://advertising.microsoft.com/entertainment

Audience profile: • Adults 25-54 (63%)• Women (53%), Men (47%)• Household income $75K+ (43%)• Buying Power Index: 144

Source: comScore Media Metrix, July 2010; @Plan Spring 2010

MSN Entertainment MediaA meaningful interaction

Includes MSN Movies, MSN Music, MSN TV and Wonderwall.

An influential audience with strong buying power.

Dynamic environment encourages users to interact with the content and your ads.

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5 WONDERWALL

Source: comScore Media Metrix, July 2010; @Plan Spring 2010

Wonderwall The A-list in celebrity gossip.

Launched in partnership with BermanBraun, Wonderwall highlights celebrities and wraps the experience in a unique, fun, and interactive, vibrant "wall" of content.

Reach an enthusiastic audience in a unique and engaging environment centered on celebrity news.

An audience with proven buying power.

Key measures:• Unique users: 12,516,000• http://advertising.microsoft.com/entertainment

Audience profile: • Adults 25-54 (73%)• Women (60%)• Household income $75K+ (45%)• Buying Power Index: 125

Source: comScore Media Metrix, July 2010

Glo For women looking for a funescape and more “me” time.

Developed by three best-in-class brands — MSN, BermanBraun (publisher of Wonderwall), and Hachette Filipacchi Media U.S. (publisher of ELLE, Woman’s Day,and ELLE DÉCOR).

Provides attainable style, beauty, relationship, and home content witha visually aspirational design and a smart, inclusive voice.

Complements MSN Lifestyle, enabling advertisers to reach a larger audience.

Key measures:• Unique users: 5,027,000• http://advertising.microsoft.com/glo

Audience profile: • Female, Ages 18-49 (64%)• Household income of $75k+ (60%)• Buying power index: 166

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Source: comScore Media Metrix, July 2010; @Plan Spring 2010

MSN Health & Fitness Supports and connects userswho care about wellness.

The receptive audience has significant buying power.

Offers a compelling experience with aggregated tools and content where users research and share knowledge.

Health Center packages allow a broad yet focused reach.

Key measures:• Unique users: 10,164,000• http://advertising.microsoft.com/health-

fitness

Audience profile: • Ages 25-54 (67%)• Female (59%)• Household income of $75k+ (44%)• Buying power index: 128

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Source: comScore Media Metrix, July 2010; @Plan Spring 2010

MSN LifestyleA team of life expertsfor everyday advice and ideas.

Reach a receptive and highly-connected social audience with strong purchasing power.

Be there when people come for advice and ideas from experts and well-known national publishers.

Select the sponsorship that best fits your objectives and budget.

Key measures:• Unique users: 12,829,000• http://advertising.microsoft.com/lifestyl

e

Audience profile: • Ages 18-49 (70%)• Female (63%)• Household income of $75k+ (44%)• Buying power index: 120

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Source: comScore Media Metrix, July 2010

MSN GamesWindows Live MessengerGames & Windows XP Games

The only network offering game solutions for PCs, consoles & mobile devices.

Connect with this large, active, and engaged audience through homepage roadblocks, branded experiences, and rich media ads.

Provides stellar and continuous engagement on a proven advertising platform.

Key measures:• Unique users: 5,353,000• http://advertising.microsoft.com/games

Audience profile: • Adults 18-54 (72%)• Women (63%), Men (38%)• Household income $50K+ (62%)

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Source: comScore Media Metrix, July 2010

Key measures:• Unique users: 5,901,000• http

://advertising.microsoft.com/msn-local-edition

MSN Local EditionThe right audiences at the right time, locally.

Connect with consumers through hyper-relevant content and rich local experiences.

The only place where users can get an easy-to-navigate dashboard for local information.

Support local advertising with flexible, contextually relevant ad-serving options and geo-targeted inventory.

Your Ad Here

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Source: comScore Media Metrix, July 2010

MSN LatinoWhere US Hispanics go for top stories and tools.

MSN Latino is the dedicated home for relevant, engaging content and communications services for the fastest growing US consumer segment.

This formidable, growing online demographic has significant spending power and influence.

Connect with one of the fastest-growing consumer segments in the country.

Key measures:• Unique users: 1,923,000• http://advertising.microsoft.com/msn-lati

noAudience profile: • Ages 25-54 (74%)• Male (42%)• Household income of $75K+ (7%)

Your Ad Here

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Source: comScore Media Metrix, July 2010

MSN MoneyWhere savvy people manage their financial lives.

The MSN Money audience issmart, wealthy and seeking finance information.

Up-to-the-minute content from experts like Jim Jubak andJim Cramer.

Financial news from MSNBC and unique analytical data insightfrom Bing.

Key measures:• Unique users: 15,813,000• Buying Power Index: 118• http://advertising.microsoft.com/msn-money

Audience profile: • Adults 25-54 (66%)• Men (51%)• Household income $75K+ (47%)

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