diversity & marketing: toca boca & kids apps · rebecca crusoe toca boca (), the swedish...

Diversity & Marketing:Toca Boca & Kids Apps

Abigail, Anna, Chiara, Kasia

What is the issue about?

https://c1.staticflickr.com/9/8198/8207580225_db3a22c442_b.jpg

Case Studies: Toca Boca + Children’s Apps

https://upload.wikimedia.org/wikipedia/commons/a/a5/Tocaboca_logo.png http://cdn.sptndigital.com/sites/all/themes/responsive/responsive_tinypop/logo.pnghttp://1.bp.blogspot.com/-3Hc3Siy3_t8/VBcxb6M6kLI/AAAAAAABN50/ywNYQjURVMk/s1600/GoldieBlox%2Blogo.jpg

https://upload.wikimedia.org/wikipedia/commons/a/a5/Tocaboca_logo.png

http://cdn.sptndigital.com/sites/all/themes/responsive/responsive_tinypop/logo.png

http://1.bp.blogspot.com/-3Hc3Siy3_t8/VBcxb6M6kLI/AAAAAAABN50/ywNYQjURVMk/s1600/GoldieBlox%2Blogo.jpg

Disciplinary Artifact: Journalism

https://c2.staticflickr.com/6/5080/14279074213_7c20e1156d_b.jpg https://c2.staticflickr.com/4/3802/14072250809_4639f936be_b.jpg

https://www.theguardian.com/technology/2014/mar/11/toca-boca-game-apps-kids-children-ipad-android

https://c2.staticflickr.com/6/5080/14279074213_7c20e1156d_b.jpg

https://c2.staticflickr.com/4/3802/14072250809_4639f936be_b.jpg

Disciplinary Artifact: Media

https://www.youtube.com/watch?v=VeErj4JF-_I

https://www.youtube.com/channel/UCCQpuXtLgK_O8g43pl5DdOQ

Disciplinary Artifact: Advertising

https://www.youtube.com/watch?v=IIGyVa5Xftw

Disciplinary Artifact: PR

https://tocaboca.com/press-post/toca-boca-redesigns-its-robot-lab-to-promote-gender-neutrality/

Journalism story pitch

https://www.envisionexperience.com/blog/4-great-apps-to-use-in-your-classroom

Media

●

https://onlinelearninginsights.wordpress.com/tag/collaborative-learning/

ADVERTISING STORY PITCH●

●●

●

http://www.jasminebrooks.com/2016/03/my-week-on-snapchat-how-you-can-use-it-for-business/

PR Story

http://www.lettoysbetoys.org.uk/draft-first-new-toymark-awards-of-2016-go-to-scottish-shops/

http://www.watoday.com.au/wa-news/perth-parent-petitions-big-w-to-abandon-genderspecific-signage-in-toy-section-20151006-gk2o3l.html

References

Science shows gender neutral toys empower children, and possibly society at large’, Quartz, 5 September. Available from: http://qz.com/494673/science-shows-gender-neutral-toys-empower-children-and-possibly-society-at-large/

http://www.theguardian.com/australia-news/2016/mar/31/just-one-in-five-australians-working-in-stem-professions-are-women-and-theyre-paid-less

https://tocaboca.com/press-post/toca-boca-redesigns-its-robot-lab-to-promote-gender-neutrality/

http://www.abc.net.au/news/2014-12-02/katter-hits-back-at-campaign-to-boycott-gender-based-toys/5933308

https://www.theguardian.com/technology/2015/jun/08/diversity-childrens-apps-gender-depictions

https://www.youtube.com/watch?v=IIGyVa5Xftw

https://www.theguardian.com/technology/2014/mar/11/toca-boca-game-apps-kids-children-ipad-android

https://www.youtube.com/watch?v=VeErj4JF-_I

http://qz.com/494673/science-shows-gender-neutral-toys-empower-children-and-possibly-society-at-large/