diy europe

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@jonworth | #DIYeurope

http://j.mp/DIYeurope

Eine Person, ein Laptop,ein Internetanschluß –

DIY Online CampaigningJon Worth

1.Was bewegt Menschen

online?

2.Brückenbauen

3.Aufruf von

den Massen

SMART objectives for the web

1. Specific – Objectives should specify what they want to achieve.

2. Measurable – You should be able to measure whether you are meeting the objectives or not.

3. Achievable - Are the objectives you set, achievable and attainable?

4. Realistic – Can you realistically achieve the objectives with the resources you have?

5. Time – When do you want to achieve the set objectives?

4.Augenzeugenberichte

www.freemovement.net

5.GlaubwürdigesEngagement

6.Schnelle Reaktionen

und Kreativität

Technology trigger

Peak of hype

Trough of disillusionment

Plateau of productivity

2006 2009 2012

Gartner Hype Cycle

1. Was bewegt Menschen online?

2. Brücken bauen

3. Aufruf von den Massen

4. Augenzeugenberichte

5. Glaubwürdiges Engagement

6. Schnelle Reaktionen und Kreativität

BildnachweisCreative Commons / Sharealike License• EU flag http://www.flickr.com/photos/quinnanya/2575740956/ • Twitter Bird http://www.flickr.com/photos/18005312@N00/5116153039/ • Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight-update-2/• Bee http://www.flickr.com/photos/iamtreesha/7894625598/ • Tap http://www.flickr.com/photos/54799099@N00/4816226411/ • Jean Luc Melenchon Posters http://www.flickr.com/photos/49687338@N04/7234207750/ • Bridge http://www.flickr.com/photos/botster/2307679198/ • Louis Michel http://www.flickr.com/photos/european_parliament/5228254737/ • Steinbrück http://polpix.sueddeutsche.com/bild/1.1769513.1388729536/640x360/peer-steinbrueck-stinkefinger.jpg • Euromaidan https://twitter.com/JakubKrupaFE/status/435914320795295745/photo/1 • Laptop on Subway http://www.flickr.com/photos/theredproject/2878006012/ • European Flags http://www.flickr.com/photos/tpcom/3246953870 • House Door http://www.flickr.com/photos/heatherelias/3656928090/ • London Atheist Bus http://www.flickr.com/photos/83015819@N00/3304921278/ • TGV http://www.flickr.com/photos/34147934@N07/4866055584/ • UK Passport http://www.flickr.com/photos/30285771@N06/3805159114/• Malmström http://www.flickr.com/photos/european_parliament/4287119537/ • Silvio Berlusconi http://www.flickr.com/photos/elenatorre/3675597102/ • Belgian Security http://www.flickr.com/photos/skender/1361525212/ http://www.flickr.com/photos/skender/1361555878/

http://www.flickr.com/photos/skender/1361450404/ • Twitter on Phone http://www.flickr.com/photos/nlsven/6207269779/

Prends le Pouvoir screenshot from http://vimeo.com/40084651 Hipster Schulz http://twitpic.com/bctnmrEP Handeln. Mitmachen. Bewegen pictures from the EP

Creative Commons Attribution-NonCommercial License

@jonworth | #DIYeurope

http://j.mp/DIYeurope

Eine Person, ein Laptop,ein Internetanschluß –

DIY Online CampaigningJon Worth