dlf emporio annual preview ppt

DLF Emporio

Facebook Statistics

• Timeline: August 2011 –April 2012

Number of fans at the beginning: 3,064Number of fans till date: ~ 25,000

September StatsNew Likes: ~818Lifetime likes: 4933

62% of fans are females and 33% of fans are males.Potential customers based on likes range from age 18-34Likes from other countries such as US, Bangladesh, Pakistan, widening the customer base.

September Activity

September Creatives

September Creatives

October Stats New Likes: ~512Lifetime likes: 5120

57% of fans are females and 39% of fans are males.Potential customers based on likes range from age 18-34The trend says in coming years India will be the next fashion hub for designers as very young designers are budding in the country more than ever.

October Activity

October Creatives

November Stats New Likes: ~536Lifetime likes: 5813

40% of fans are females and 56% of fans are males.Potential customers based on likes range from age 18-34DLF Emporio is not only famous in Delhi but other parts of the country as well specially the ones adjacent to Delhi.

November Activity

November Creatives

December Stats New Likes: ~676Lifetime likes: 6096

The total post views are about 190,657 and increased by 28% than the previous month. Daily active users are 1633The post feedback (number of likes and comments made on the news feed story) and the impressions of each post have increased by 19% as compared to last month.

December Activity

December Creatives

December Creatives

January Stats New Likes: ~1960Lifetime likes: 8904

January Activity

January Creative

February StatsNew Likes: ~1466Lifetime likes: ~10,360

February Activity

February Creative

February Creative

February Creative

February Creative

March Stats New Likes: ~1835Lifetime likes: ~12,250

37% fans are females and 63% fans are males.Majority of the people are in the segment 18 to 24 years.Total reach has shown a steady rise and increased by 61% over the period of study

March Activity

March Activity

March Creative

March Creative

March Creative

March Creative

March Creative

April Stats New Likes: ~9417Lifetime likes: ~19,000

There were 3,103 views of the Facebook wallTotal reach: Has shown a steady rise and increased by 20% over the period of studyViral Reach ( The unique number of people who saw a story published by their friend about our page) has been on a rise and averaged at about 10,724

April Activity

April Creative x 6 (one per week)

April Creative x 6 (one per week)

April Creative x 4

April Creative Newsletter

Twitter Mentions from fans:

Favourites/retweets Tweets by followers:

FAMOUS PERSONALITIES WHO ARE FOLLOWING US ON TWITTER DURING LSF

2012

Sharon Haver

• She is followed by Bergdorf Goodman, Versace, Gilt Groupe, Teen Vouge, DKNY PR Girl, Louis Vuitton U.S.

• She is a Fashion, beauty, style & brains from fashion expert. FocusOnStyle.com online since 1999. Stylist turned EiC & CEO!

Jetset Magazine

Jetset is the #1 affluent lifestyle print and online resource with a targeted VIP subscriber list of the wealthiest 1% in the world.

It has a follower count of 38,239

Naina

• Official Photographer for Bally Swiss

• With a follower base of 10,203

Bottega Vaneta

The Collection @ UB CITYhttp://www.thecollection-ubci

ty.com

Karen Kendell Marcus

Fashion Jewelry and Accessories: WearingDesigner provides trends, information, and new products to help retailers in the fashion industry.

Followed by Bloomingdales, Bergdorf Goodman etc

Gaurav Gupta Designer

RETWEETS AND MENTIONS

During LSF 2012

Mentions

Mentions

Mentions

Mentions

Mentions

Mentions

Mentions

You-Tube

You-Tube

Pinterest

Pinterest

Thank You!