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DM AN INFLUENCER

@maartenkstlt maarten@influo.be

@influo www.influo.com

What do you think of when you hear

influencer

What do we think of when we hear

influencer

INFLUENCER MARKETING

big since 2015

January 2015

January 2015

January 2017

Influencer Marketing used to be strictly about people

having an online influence over a brand’s target group

But there is more to this story

Influencers are business relations

But there is more to this story

Full Influencer Marketing integration

1 INFLUENCER X

8 DEPARTMENTS

like a network of creative agencies or consultants who, not only have online influence over your target group, but also have knowledge about your business

Influencers are…

Seedings Focus groups

Event promotion Affiliate programs

Recruiting and talent Demand generation Content generation

Content repurposing Ambassador programs

influencers serve…

?

Two examples in e-commerce

of the best performing posts on Instagram feature products

65%

When consumers come across user-generated content,

it leads to a 4.5% higher chance

of conversion.

When consumers interact with user-generated content,

it leads to a 9.6% higher chance

of conversion.

• Founded 2011

• 1 million watches sold in 2014 with no traditional marketing

• In 2016 the company was worth more than $200 million

Daniel Wellington

Great B2C examples! But what about B2B?

DocuSign got in touch with the target market to initiate discussions and reveal solvable pains

MASTER TIPS

Micros For Deeper Messaging

1

Micros For Deeper Messaging1

Macros For Superficial Eyeballs

2

Macros For Superficial Eyeballs2

Know Who You Are Dealing With3

3 Know Who You Are Dealing With

Market With Them, Don’t Market To Them4

No Sales Talk

4 Market With Them, Don’t Market To Them

Balance Rewards & Deliverables5

Balance Rewards & Deliverables5

A Human-To-Human Business

!

AN INFLUENCERDM

A Human-To-Human Business

!

AN INFLUENCERDM

A Human-To-Human Business

!

Guide to success

Based on objectives

Guide to success

Based on objectives, find most relevant influencers

Guide to success

Based on objectives, find most relevant influencers, learn how to build win-win situations

Guide to success

Based on objectives, find most relevant influencers, learn how to build win-win situations and scale your efforts.

Any Questions?

@maartenkstlt maarten@influo.be

@influo www.influo.com