CONFERENZ.CO.NZ/NZSOMO

#NZSOMO2019 NEW ZEALAND SOCIAL MEDIA FORUM

Effectively connecting with your audience using social media30 – 31 July 2019 | Event Cinemas, Newmarket, Auckland

SUPPORTING ORGANISATION MEDIA PARTNER

KEYNOTE SPEAKER CASE STUDIES BY

Ian HowardCEO

Little Giant

Simon KennyHead of Communications

McDonalds

Lauren VosperGM – PR & Major Events Tourism New Zealand

Tory WhanauChief of Staff Green Party

Likes, tweets, shares, live, stories:

welcome to the world of social mediaThe 2019 #NZSOMO conference returns for another year, bringing a new and unique experience – a conference at the cinemas, coming soon to Event Cinemas, Newmarket. #NZSOMO will put forward experts and social media moguls to discuss the ever-changing landscape of the social platforms.

Nowadays, social media has increasingly become a focal point of communication between an organisation and their customers. Implementing the right strategies, whilst keeping a ‘fun’ element helps the organisation connect with the customers and grow the following - #relatable.

Returning to chair the conference this year, is veteran #NZSOMO speaker – Jessica Moloney.

Grab your tickets (and your popcorn, if you wish) and secure yourself a nice and comfortable spot at the cinemas.

Featured case studies this year

MEET YOUR SPEAKERS

Tina MooreNZME.

Hans Landon-LaneOffice of the Clerk of the

House of Representatives

Alisha PalinJUCY

Lisa GarrudGilligan Sheppard

1. Connect with like-minded professionals and hear about how they are doing things on social media

2. #NailedIt - Learn about the future of social media and nailing the social media strategy

3. Network with your peers and enhance your knowledge on all things social media

4. Hear from industry experts as they share their best practice knowledge5. Learn from stand-out social campaigns

Top reasons to attend

The Snapchat story – getting onboard with the younger audience | McDonalds

#LetsCleanUpNZ | Green Party

Connecting with your customers through purpose and values

#GetNZOnTheMap

Simon Kenny, Head of Communications, McDonalds

Alice Shopland, Founder, Angel Food Ara Marinkovich, Marketing Manager, Angel Food

Lauren Vosper, GM – PR & Major Events, Tourism New Zealand

Tory Whanau, Chief of Staff, Green Party

8.30 Registration and coffee

9.00 Opening remarks from the Chair

Jessica Moloney, CEO, Moloney & Moloney

Social Media: A look at the current trends and the landscape for the future

9.10 Opening keynote: The future of social media

• Where does New Zealand currently sit in the world of social media?

• How are the demographics changing with an increased uptake and pervasiveness of the social channels?

• How an increased focus on privacy will shape the direction of online interactions in the future?

Ian Howard, Chief Executive Officer, Little Giant

9.50 Leveraging the success of ‘The’ social media strategy?

• Defining the purpose of social as part of your organisation’s communications

• Focussing on placing your social media strategy with the organisation’s goal, voice and social stance

• Strategically increasing the growth of your brand’s social media presence

• Developing an effective campaign across your marketing channels

Tina Moore, Head of Social Media, NZME.

10.40 Morning break

Social media campaigns in action

11.10 The Snapchat story - getting onboard with the younger audience | McDonalds

Simon Kenny, Head of Communications, McDonalds

11.40 Case study: #LetsCleanUpNZ|Green Party

Tory Whanau, Chief of Staff, Green Party

12.10 Case study: Connecting with your customers through purpose and values | Angel Food

Alice Shopland, Founder, Angel Food Ara Marinkovich, Marketing Manager, Angel Food

12.40 Lunch break

Building trust with your followers

1.40 An update on the latest legal changes applicable to social media

• Changes to the Privacy Act and what they mean for you

• Outlining other legislative changes that affect social media

• Looking into the latest case law Rick Shera, Partner, Lowndes Jordan

2.20 Panel: Industry response to regulating social media content

• When to make a stand and how to do it? • Harnessing your voice in making a change

through digital media • Ensuring your investment into social media is

done the right way • Supporting the right content that aligns with

your brand Teresa Curran, Social Media Specialist, Auckland Council Tory Whanau, Chief of Staff, Green Party Lisa Garrud, Marketing Executive, Gilligan Sheppard Facilitator: Rick Shera, Partner, Lowndes Jordan

3.00 Afternoon break

3.30 Crisis management – what happens when it all kicks off?

• Put a plan in place before the crisis happens • Get advocates on side for when you

need them • Confidently manage negativity on social media

Teresa Curran, Social Media Specialist, Auckland Council

4.10 Living the dream: How influencer marketing can boost your brand

• Understanding the benefits of partnering with an influencer

• Gaining the best returns on investment through influencer audiences

• How to nail influencer marketing on small – or big! – budgets

Alisha Palin, Marketing Manager, JUCY

4.40 Case study: #GetNZOnTheMap | Tourism New Zealand

Lauren Vosper, GM – PR & Major Events, Tourism New Zealand

5.10 Summary remarks from the Chair & Networking Drinks

Meet your chairJessica Moloney, CEO, Moloney & Moloney

Now, more than ever, the role of Social Media inside the business is a strategic one and directly ties to its commercial success and industry position.“ “

DAY

1 3

0 JU

LY 2

019

DAY

2 3

1 JU

LY 2

019

9.00 Welcome back from the Chair

Jessica Moloney, CEO, Moloney & Moloney

Customer Insights – measuring social media performance

9.10 Keeping your customers loyal through social media

• Strategically identifying your key target market

• How do you know your customers are engaged?

• Understanding how people want to experience social media

Ross McDougall, Advisor Social Media, Te Wānanga o Aotearoa

9.50 Making your data meaningful through strong measurements

• Understanding the different platforms out there for users

• What metrics are accurate and which metrics should you be measuring with?

• Steps to create a data-driven social media strategy

Hans Landon-Lane, Communications Advisor (Social Media) Parliamentary Engagement, Office of the Clerk of the House of Representatives

10.30 Morning break

11.00 Masterclass: Understanding Customer Insights

• What constitutes a record in social media? • Looking into how to use data analytics to

understand your customers • Creating a performance analysis after a social

media post • Creating content based on post-event social

media feedback • Be equipped with achieving optimal

performance from your social media post

12.30 Lunch break

Exploring the future of digital comms

1.30 Increasing resources within your organisation to engage

• On boarding decision makers and resources • Create a culture with statistics and responses • Consistent marketing base and

repackaging content Lisa Garrud, Marketing Executive, Gilligan Sheppard

2.00 Panel: The ‘Social Media professional’ – your role in the future

• Is the social media professional now the face of the organisation?

• How interactions are changing and what your role will cover?

• Understanding the power of your role and the strength of your communication with your customer?

Hans Landon-Lane, Communications Advisor (Social Media) Parliamentary Engagement, Office of the Clerk of the House of Representatives

Tina Moore, Head of Social Media, NZME.

Alisha Palin, Marketing Manager, JUCY

Ross McDougall, Advisor Social Media, Te Wānanga o Aotearoa

2.40 Building communities and maintaining their loyalty – what’s the secret?

• How do strong community managers communicate differently?

• Starting your base and building the community from the ground up

• Introducing followers to others who share the same value and keeping online interactions strong

3.20 Closing remarks from the Chair and end of conference

DAY

2 3

1 JU

LY 2

019

• Showcasing the changes to privacy obligations that have come into play

• Understanding how algorithm changes will be affecting posts and content on social platforms

• Understanding what organisations need to be aware of regarding privacy obligations

• Looking into how are the other countries tackling the privacy concerns?

• What is the disclosure that needs to clearly be communicated to your audience?

• Developing a strategy to clearly communicate the organisation’s policy on social media

• Monitoring the operations and feedback loop to ensure compliance with organisational policies

WORKSHOP9.30 – 12.30 1 AUGUST 2019

Ian started his career as a well-intentioned journalist

before stumbling his way into marketing. He has 12+ years’

experience in senior strategic roles across ITV, TVNZ, Interbrand

and now Little Giant. He has consulted with some of the biggest

companies in New Zealand including Spark, Frucor, Genesis

Energy, Kiwi Property, Air New Zealand, Lion Nathan and House

of Travel and is a regular a digital and technology commentator

on TVNZ Breakfast.

Privacy issues have always circled the social media circuit. However, more recently, in light crisis communications privacy obligations have been dialed up a notch and companies are starting to look more closely at what they need to put in to play when communicating on social platforms. This workshop will continue the discussion on what to be aware of when solving the privacy issues within social media.

Ian Howard, Chief Executive Officer, Little Giant

Implementing best practice solutions to ensure obligations to privacy changes are met | A look at what to do and what not to do

CONFERENZ.CO.NZ/NZSOMO

BOOKING OPTIONSSUPER SAVER

Register & Pay before 5pm

31 MAY 2019

EARLY BIRDRegister & Pay before 5pm

1 JULY 2019

LAST MINUTERegister & Pay after 5pm

1 JULY 2019

CONFERENCE $2,399 + GSTSAVE $300

$2,599 + GSTSAVE $100

$2,699 + GST

WORKSHOP - HALF DAY

$699 + GSTSAVE $200

$799 + GSTSAVE $100

$899 + GST

CN027 Code: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Copyright © 2019 Conferenz Ltd

W: conferenz.co.nz/NZSOMOE: register@conferenz.co.nz

THIRD DELEGATE CAN REGISTER FOR FREE (BUY 2 GET 1 FREE)All 3 delegates must be from the same company and must register at the same time

Agenda Updates: Conferenz Ltd reserves the right to make any amendments deemed to be in the best interest of the conference. Agenda is correct at time of printing, please check online for any updates.

HOW TO PAY - DIRECT CREDITDirect credit to our bank account (please supply details of remittance)Select pay via invoice when registering online at: conferenz.co.nz ACCOUNT NAME: Conferenz LtdACCOUNT No: 06-0273-0228588-25

HOW TO PAY - CREDIT CARDWe accept most major credit cards. Register online for this event at conferenz.co.nz

A 2.5% surcharge will be added to credit card payments.

WHAT HAPPENS IF I HAVE TO CANCEL?YOU HAVE SEVERAL OPTIONS:• Send a substitute delegate in your place at no charge.• Transfer your ticket to another of our events at no charge or

receive an event voucher.• Confirm your cancellation in writing (email or letter) at least ten

working days prior to the event to be considered for a refund (minus a $300+GST service charge per registrant). Regrettably, no refunds can be made for cancellations received after this date.

GST No. 66-938-654