influencer management
TRANSCRIPT
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“INFLUENCER” MANAGEMENTthe digital age of public relations
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“Withthehundredsofthousandsofproducts
launchingeveryyearandtheamountofdigitalnoiseincreasingexponentially,
brandsneedasolutionthatwouldallowthemto
distinguishthemselvesfromthatnoise.”
Ekaterina Walter, CMO of Branderati
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WORDOF MOUTH
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CREATE A COMMUNITY
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STRATEGIC PARTNERSHIPS
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MEASURE PARTICIPATION
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AFFINITY MARKETING
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WHAT INFLUENCER PROFILES DOES MY COMPANY NEED?