dmf09 krimson drupal at nebus loyalty
Post on 04-Jul-2015
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122/10/09DMF 09: Drupal helps you lose your clients
How to lose your clients
• … and make them feel good about it
• A loyalty marketing showcase
Showcase : Loyalty Marketing
● How to lose a guy client in 10 days months
● Krimson – Drupal architects● Roel De Meester
● Nebus Loyalty● Dries Coucke
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Overview
• Background – loyalty marketing
• Problems w. current solution
• Solution : Drupal brings freedom
• Quickwins : Pick the low hanging fruits
• The Future?
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Background
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Loyalty marketing
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Nebus Loyalty
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Online shops to redeem points
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Online campaigns to fuel promotions
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Marketing and communication agency
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Problems
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It's all about Freedom
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Considerable budget spent
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Closed Source
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External development
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(Almost) no control
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Six weeks to place a logo
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No results found
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It's just a shop
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UnFlexible
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The solution
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The right team
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The Pickwick Project
● Dries Coucke
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What is Drupal?
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Krimson
● Krimson● Drupal Architects from Antwerp,
Belgium● Drupal only● Team of 9 people
● Focused on● Technically challenging projects● Non profit market
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A community within
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The right tools
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Less budget spent
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Open Source
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Internal development
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More control
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Ægir features
● Define new platform(s)● Create new site ● Manage/backup/restore/migrate sites● Manage dns/ database / webserver
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Ægir step by step (1/3)
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Ægir step by step (2/3)
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Ægir step by step (3/3)
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Default drupal solutions
Faceted Searching
Powerful Content Management
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Challenges
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Quick Wins
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Quick wins
Google ecommerce (5 min)
Mailchimp integration(1hr)
SEOTechnical SEO out of the box
PayPal integration(15 min)
Ogone integration(2 days, reusable)
MultilanguageFaceted searchShareRSS feeds…
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Status and near future
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