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50+ staff accounts. 46,000 followers.

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D.M. in the P.M. Kyle Munson’s Iowa

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On Twitter: 800 people linked to us; 100 new followers

Social media in action: Slipknot death

12 percent of traffic from Facebook & Twitter

•Twitter feed on DesMoinesRegister.com

•Asked for fan remembrances on all platforms

•Blog posts as story evolved to provide context

Social media in action: Slipknot death