dominate seo and ppc listings with these 5 tactics

Post on 08-Jan-2017

303 Views

Category:

Marketing

1 Downloads

Preview:

Click to see full reader

TRANSCRIPT

#thinkppc&

Dominate SEO and PPCListings With These

5 Tactics

HOSTED BY: &

#thinkppc

Presenters

• Garrett Mehrguth

– CEO of Directive Consulting

– @gmehrguth

• Matt Umbro– Senior Account Manager at Hanapin Marketing– PPC Hero Blogger

– @Matt_Umbro

#thinkppc

Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.

Or use the webinar question box to send us questions.

#thinkppc

Live Poll Question #1

How long have you been in PPC?#thinkppc

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

#thinkppc

1) Analyze Headlines

PPC double headlines including hyphen between the headlines can be up to 63 characters - Organic page titles generally show up to 65 characters

Use your best performing PPC headlines as your organic page titles!

#thinkppc

1) Analyze Headlines

#thinkppc

1) Analyze HeadlinesReview performance:

#thinkppc

2) Paid & Organic ReportEnsure you have linked Search Console to AdWords

#thinkppc

2) Paid & Organic Report

#thinkppc

2) Paid & Organic ReportMain takeaways:

● “Puma drift cat” sees more organic clicks and queries than paid search, but organic average position is 20.2 compared to 3.5 for paid

● “Puma sneakers” only has a paid presence● 1 instance where “Puma shoe store near me” has shown a paid

and organic listing at the same time

#thinkppc

2) Paid & Organic ReportSubsequent action items:

● “Puma drift cat” is seeing organic traffic - it may be beneficial to bid higher on this keyword or add query to account

● If we see more paid traffic for “Puma sneakers,” we may consider optimizing this query for organic

● “Puma shoe store near me” sees both organic and paid traffic - we should continue to optimize for this query

#thinkppc

3) SEO Keyword Research

Use your PPC queries and keywords to help find potential organic keywords you can

optimize your site around

#thinkppc

3) SEO Keyword Research

#thinkppc

3) SEO Keyword ResearchSubsequent action items:

● Map keywords to specific page(s)● Potentially create new pages solely around top performers● Utilize keywords on site, including:

○ Page titles○ Content○ Anchor text

#thinkppc

4) Use Answer The Public for KW’s

Use Answerthepublic.com to find out how users buy your product or service? What questions they have? What they need to

know before they’re willing to buy?

#thinkppc

4) Use Answer The Public for KW’s

● Learn the buying journey● Craft custom SKAGs for PPC● Build content for SEO● Test and learn

#thinkppc

5) Use “The Wildcard” for long-tail kw’s

By using “_” after (or before your keywords) you can find the top long-tail queries in

Google for your keyword.

#thinkppc

5) Use “The Wildcard” for long-tail kw’s

● Keyword tools often miss opps● Type _ before or after kw● Learn the info your buyer needs● Create content + launch ads

#thinkppc

Bonus! “Pay for Rankings”

Seriously, you can “Pay for Rankings” without breaking the rules. Paid lists and

review sites are terrific ways to pair organic conversion rates with paid traffic.

#thinkppc

Bonus! “Pay for Rankings”

#thinkppc

Bonus! “Pay for Rankings”

● Use modifiers to find best opps○ “best”, “top”, “reviews”

● Identify top paid lists ● Build custom landing page● Setup ads on sites in GDN● Launch...relax

#thinkppc

Offers!

A. Free Search Assessment (includes 100+ point SEO audit, actionable PPC recommendations, fixed rate quote)

B. Get an account analysis by the experts at Hanapin (For accounts spending 15k+/month)

C. BothD. No Thanks!

#thinkppc

Live Q&A Time!

#thinkppc

Thank you for attending our webinar! #thinkppc

» Hanapin Feedback: marketing@hanapinmarketing.com

Directive Consulting Feedback: gmehrguth@directiveconsulting.com

top related