doug hadden | adesa | director of dealer training | doug.hadden@adesa.com digital wholesale doug...

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.comDoug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com

DIGITAL WHOLESALEDOUG HADDEN

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com2

AGENDA

Why should I acquire/sell inventory online?

Different types of online auctions

Tools and services

Getting ready

Questions

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com3

WHY SHOULD I ACQUIRE/SELL INVENTORY ONLINE?

Time

Selection

Lower costs

Transparency

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com4

DIFFERENT TYPES OF ONLINE AUCTIONS

Webcast

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com5

DIFFERENT TYPES OF ONLINE AUCTIONS

Webcast

eBay style

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com6

DIFFERENT TYPES OF ONLINE AUCTIONS

Webcast

eBay style

Bid at appraisal

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com7

TOOLS AND SERVICES

Run List

Saved Searches

Watch List

AutoBid

Listing Types

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com8

TOOLS AND SERVICES

Inventory Management System Integration

Marketing

Private online auction

People

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com9

TOOLS AND SERVICES

Condition Reports / Vehicle Detail Page

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com10

CONDITION REPORTS / VEHICLE DETAIL PAGE

AutoGrade

Announcements

Photos

Damages

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com11

CONDITION REPORTS / VEHICLE DETAIL PAGE

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com12

PHOTOS

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com13

MOBILE

Buy And Sell From Your Phone

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com14

GETTING READY

Plan and Process Personnel Schedule

Pick a Partner Interview References

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com15

GETTING READY

Wholesale Proposal Costs

COSTS

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com16

COSTS

Buy fee

Sell fee

Transportation

Hidden fees

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com17

GETTING READY

Wholesale Proposal Costs

Process

COSTS

PROCESS

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com18

PROCESS

Here is the typical Franchise Dealer Remarketing Plan for fresh trades and aged units.

Group Trade

Offered between dealers

within group.

Open Sale

Vehicles offered to all buyers via

open online auction

Consign to Physical

Auction

Vehicles not purchased are assigned to auction,

offered for sale during transport

Physical Auction

Vehicles offered: In-lane & online

open marketplace

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com19

GETTING READY

Wholesale Proposal Costs

Process

People assets

COSTS

PROCESS

PEOPLE ASSETS

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com20

PEOPLE ASSETS

Who will be your main contact?

How many people will you have to talk to?

What is their main job?

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com21

GETTING READY

Wholesale Proposal Costs

Process

People assets

Goals

COSTS

PROCESS

PEOPLE ASSETS

GOALS

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com22

GOALS

Set clear and realistic goals

Number of units listed

Floors / Pricing

No Sale units

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com23

GETTING READY

Wholesale Proposal Costs

Process

People assets

Goals

Reports COSTS

PROCESS

PEOPLE ASSETSGOALS

REPORTS

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com24

REPORTS

How easy

How often

Complete understanding

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com25

GETTING READY

Wholesale Proposal Costs

Process

People assets

Goals

Reports

Performance Reviews

PERFORMANCE REVIEWS

COSTS

PROCESS

PEOPLE ASSETS

GOALS

REPORTS

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com26

PERFORMANCE REVIEWS

How often

What will be covered

What is important to you

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com27

READY

Wholesale Proposal Costs

Process

People assets

Goals

Reports

Performance Reviews

PERFORMANCE REVIEWS

COSTS

PROCESS

PEOPLE ASSETS

GOALS

REPORTS

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com28

QUESTIONS?

Doug Hadden | ADESA | Director of Dealer Training | Doug.Hadden@adesa.com

CONTACT INFO

Full Name: Doug Hadden

Company: ADESA

Job Title: Director of Dealer Training

Email: Doug.Hadden@adesa.com

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