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Post on 14-Jul-2015
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Introduction to Paid Search
Paid search v/s Organic Search
Keyword Research
Quality Score
Introduction
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely ...
Paid search v/s Organic Search
Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive
Read more:
http://www.marketingprofs.com/charts/2013/11551/paid-search-drives-more-conversions-than-organic-search#ixzz2iiDnXVmO
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