Introduction to Paid Search

Paid search v/s Organic Search

Keyword Research

Quality Score

Introduction

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.

When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely ...

Paid search v/s Organic Search

Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive

Read more:

http://www.marketingprofs.com/charts/2013/11551/paid-search-drives-more-conversions-than-organic-search#ixzz2iiDnXVmO