drive referral traffic with pinterest search by anna majkowska

Anna Majkowska, Pinterest October 2, 2014

Drive Referral Traffic with Pinterest Search

bit.ly/pinterest-search

Why bother?

•  Millions of referral traffic visits

•  Rapidly growing

•  Easy to optimize for

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Start with your profile

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Put name of your business in account name and username

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Make it look legit

Verify your website

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Describe what you pin

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Get Pin It button

Organic way to add your content to Pinterest corpus

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Many Good Pins => Authority

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More eyeballs for your content

Distribution to all followers of a Pinner

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Pre-populate your description

Users rarely change it

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Describe the Pin

Update dynamically

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Use Rich Pins

•  More textual content

•  Tend to rank better

•  More visible on the grid

•  Increase click-troughs

Impressions CTR

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Ensure Link Quality

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Write targeted, keyword rich descriptions

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Avoid too many hashtags

Make descriptions positive and compelling

Board names and descriptions

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Meaningful name

Enticing, keyword-rich description

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Build authority by growing followers • Follow button

• Widgets

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Virtuous cycle

Followers Pins

Search Rank

Referral Traffic

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Keep it fresh

• Pin few times a day

• Pin on weekends for mobile traffic, weekdays for desktop

• Not more than 2-3 Pins at a time

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Not just fashion and cooking

Tattoos Home Decor Humor Art Sports Travel DIY

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Struggling in a competitive category?

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Find your niche!

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Thank you bit.ly/pinterest-search

@amajkowska #smx #32D