Mary LyonsAshley Taylor

Overview

What is Pinterest? A Brief Overview

Chapter 4: Opposites Attract Pinterest Analytics Pinterest for Businesses

Pinterest and Orsburn’s Formula The Good and the Bad Conclusion

What is Pinterest?

Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as

events, interests, hobbies, and more

A Brief Overviewupload

new images

categorize images

comment

follow other users

re-pin existing images

“like” photos

A Brief Overview: Creating Boards

A Brief Overview: Creating Boards

The “Add” dialog box lets you add or create a new board

The “Create a Board” section allows you to choose a board name, category, and select the contributors for your new board

Easy to adjust contributor settings, edit descriptions, rename, rearrange, and delete boards

A Brief Overview: Contributors

Adjusting the contributor options is a useful option for companies utilizing Pinterest for business:

Collaborating on work projects Sharing articles that offer tips

on a specific industry or case studies that are relevant to staff and consumers

Promoting a joint cause or topic, ways to donate or volunteer, stories of people helped by the cause

A Brief Overview: Pinning

Ways to Pin Adding a Pin with a

website or URL Installing the Pinterest

Pin It button Uploading an image as a

pin

A Brief Overview: Pinning

Adding a Pin with a website or URL1) Copy and paste the URL2) When the “Add a Pin”

dialogue box appears, select the image that will be the cover for your pin, choose which board the pin will go to, and type a description

3) If applicable, share with Facebook and/or Twitter

4) Pin It!

A Brief Overview: PinningInstalling the Pinterest Pin It button 1) Install the bookmarklet from the

“Goodies” section in Pinterest2) Navigate to the page with the

image or video you’d like to Pin3) Click the Pin It button on your

browser’s bookmark bar 4) When the “Add a Pin” dialogue

box appears, select the image that will be the cover for your pin, choose which board the pin will go to, and type a description

5) Pin It!

A Brief Overview: Pinning

Uploading an image as a Pin1) Click the “Add +” from

your home screen2) Click “Upload a Pin”3) Select a photo or video

from your computer’s hard drive

4) When the “Add a Pin” dialogue box appears, select the image that will be the cover for your pin, choose which board the pin will go to, and type a description

5) Pin It!

A Brief Overview: Repinning

How to Repin1) Hover over a Pin and click

“Repin”2) When the “Add a Pin”

dialogue box appears, select the image that will be the cover for your pin, choose which board the pin will go to, and type a description

3) Pin It!

A Brief Overview: Sharing Pins on Facebook and Twitter

Once integrated, it’s easy to share Pins and Repins Useful tool for businesses who utilize several SM

platforms Consider limiting which pins are shared on Facebook

and Twitter so you don’t annoy your followers

Chapter 4: Opposites Attract

Follow businesses and people based on Orsburn’s Opposites Attract concept

Local craft store

following Michael’s

and Joanne’s

Local craft store

following Etsy

Chapter 4: Opposites Attract

Sharing your profile link:1) Log into Pinterest and click your name in the upper right-

hand corner of the screen2) Copy and paste the URL into an E-Mail or into the contact

info on other SM platforms the business is related to

Pinterest Analytics Pinterest receives 1.36 million site visits per day 28.1% of Pinterest users are well off Only 25% of Pinterest users have earned a bachelors or higher

degree and the majority live off a household income of $25-75K The average user spends 15.8 minutes on Pinterest (While

Facebook users spend 12.1) 50% of users have children In America, 68.2% of users are women, while 56% of users in the

UK are male Most users are between 25-34 years old, making up 27.4%

Mashable.com

Pinterest for Business1) Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. (Source: comScore)

2) U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site. (Source: shop.org)

3) Pinterest pins which include prices receive 36% more likes than those which do not. (Source: Shopify)

4) The number of daily Pinterest users has increased by 145% since January 2012. (Source: Shopify)

5) Pinterest leads in both awareness and visitation among social image sharing sites, with 36% of online consumers aware and 19% visiting. (Source: BizRate Insights)

6) Pinterest generates over 4x as much revenue per click (attributable to first touch) as Twitter and 27% more revenue per click than Facebook. (Source: Converto)

Pinterest for Business7) 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. (Source: BlogHer)

8) 81% of U.S. online consumers trust information and advice from Pinterest. (BlogHer)

9) Pinterest attracts 1,090 visitors per minute. (Source: Soci@l Jumpstart)

10) Pinterest is retaining and engaging users as much as 2-3x as efficiently as Twitter was at a similar time in its history. (Source: RJ Metrics)

11) Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Sources: comScore andNielsen)

12) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)

Frank Reed, Marketing Pilgrim 2012.

Pinterest and Orsburn’s Social Media Business Equation

Informing

• Sharing your values through your Boards

• Sharing seasonal trends

Entertaining

• Memes with brand/product tie-ins

• Pinning videos

Interacting

• Holding contests• Posting responses

from questions posted on other SM platforms

Convert to Business

• Utilizing the Pin It button

• Highlighting weekly sales and specials

Pinterest and Orsburn’s Social Media Business Equation: Informing

Whole Foods shared their values through their Boards Sustainability DIY projects Volunteer work

Nordstrom created a board just for Seasonal trends

Pinterest and Orsburn’s Social Media Business Equation: Entertaining

Popular food blogger, The Pioneer Woman, created a Board that highlights her hobbies

Pin Memes, jokes, and cartoons with product tie-ins

Pin videos with quirky songs or product demonstrations

Pinterest and Orsburn’s Social Media Business Equation: Interacting

Z Gallerie San Fransisco hosted a live Pinning event Invite Pinners to collaborate on

a group Board

Bergdorf Goodman asked a question on FB and posted responses to a Board on Pinterest

Pinterest and Orsburn’s Social Media Business Equation: Interacting

HSN held a “Pin to Win” contest where Pinners created a Pinterest dream room board and tagged with the hashtags #HSN and #HouseBeautiful. The best board won their dream room.

Pinterest and Orsburn’s Social Media Business Equation: Convert to Business

Urban Outfitters uses the Pin It button on their product pages to help people share and remember things they love.

Design*Sponge created a “Sneak Peek” Board to highlight their weekly sales and specials

The Good and the Bad

The Good Users find ideas and

inspiration Businesses can showcase

their products and services Businesses can effectively

apply Orsburn’s Social Media Business Equation

Great when used in conjunction with another SM platform, like FB or Twitter

The Bad Spam Pins and Pins that link

to incorrect or inappropriate material

Overview

What is Pinterest? A Brief Overview

Chapter 4: Opposites Attract Pinterest Analytics Pinterest for Businesses

Pinterest and Orsburn’s Formula The Good and the Bad Conclusion

SourcesCarr, Kelby. Pinterest for Dummies. Hoboken, N.J.: John Wiley & Sons, 2012. Print.

Erickson, Christine. "13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC]." Mashable. N.p., n.d. Web. 11 Mar. 2013. <http://mashable.com/2012/02/25/pinterest-user-demographics/>.

Orsburn, Eve Mayer. The Social Media Business Equation: Using Online Connections to Grow Your Bottom Line. Boston: Course Technology/Cengage Learning, 2012. Print.

Reed, Frank . "Sponsor: 12 Statistics that Make the Business Case for Pinterest."Internet Marketing News | Marketing Pilgrim —. N.p., n.d. Web. 11 Mar. 2013. <http://www.marketingpilgrim.com/2012/11/sponsor-12-statistics-that-make-the-business-case-for-pinterest.html>.