društveni mediji i knjižnice

Društveni mediji Krešimir Macan

Eaon Pritchard, Head of Digital, Geronimo … http://www.eaonpritchard.blogspot.com/

“Zajednice već postoje. Umjesto da ih stvarate, razmislite kako

im možete omogućiti da rade ono što žele raditi”

Mark Zuckerberg

Izvor: http://www.slideshare.net/neilperkin

http://www.flickr.com/photos/twenty_questions/

Act on their feedback

Encourage discussion, be a part of it

LISTEN

Understand what they are trying to do

Creat tools and content to help them do it

Interact with them, engage with them, respect them

AND ADD VALUE

http://www.flickr.com/photos/artsyt/

They’re discussing the subjects you write about

They’re writing reference entries on Wikipedia about them

They’re documenting them on Flickr and video sharing sites

They’re showing what subjects they like the most on social bookmarking sites

TODAYS USERS ARE CREATING HUGE AMOUNTS OF VALUE

http://www.flickr.com/photos/artsyt/

Ne izmišljamo toplu vodu…

“Tri glavna elementa odnosa s javnošću su

praktično jednako stara kao i društvo samo:

informiranje ljudi, uvjeravanje ljudi, ili

povezivanje ljudi jednih s drugima. Naravno,

sredstva i metode kako to ostvariti ove ciljeve

mijenjali su se kako se je mijenjalo i samo

društvo.”

(Edward L. Bernays, 1961)

FORMULA VRIJEDNOSTI SE MIJENJA

Sadržaj = Pažnja

Sadržaj, alati, usluge = Pažnja, sudjelovanje,

interakcija, sadržaj

http://www.flickr.com/photos/wespionage/

Izvor: http://www.slideshare.net/neilperkin

Znate li što znači skraćenica KISS?

Keep It Significant

and Sharable (via @GagaDjermanovic)

And so, my fellow

librarians, ask not what

your community can

do for you; ask what

you can do for your

community.

I naravno tu sam - facebook.com/kmacan

Zahvaljujem na pažnji – kreso@manjgura.hr