Lessons learned from three years of social at Rangers
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So what are you going to cover?
• Lessons learned from three very interesting years• My social media toolbox
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Try your best to be consistent. Build expectation.
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It’s the little things that matter
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Don’t forget to think about how your fans consume what you do.
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…and if it worked once, do it again.
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Don’t over-stretch yourself. Seek help wherever you can.
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Sport is emotional. Harness it where possible.
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Fractl Viral Emotions StudyPositive and happy stories shared
1. Amusement2. Interest3. Surprised4. Happiness5. Delight6. Pleasure7. Joy8. Hope9. Affection10.Excitement
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Take a picture, it lasts longer
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Don’t chase the new thing. Chase the right thing.
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Don’t be afraid to experiment.
Know what you want to achieve, but be fluid about how you achieve it.
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Be prepared for no one to notice (or understand).
Develop a thick skin quickly.
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Don’t be afraid to get things wrong.
Don’t panic when they do, because they will.
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Put a process in place. You’ll be able to act quicker.
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Passwords.P@55w0rd5. P@SSVV0R4S. PV55VV0Rd5
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Don’t be afraid to sell stuff sometimes.
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Use the knowledge and opinion of your fans. They’ll thank you for it.
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Lay some ground rules.
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You are not alone. We’re a community too.
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Social Media Toolbox
• Bitly• Evernote• Dropbox• Spotify• Avocado• Google Drive• Pocket• Hootsuite• Pic Stitch• Google Analytics• Facebook Pages• Flipagram• Buffer• IFTTT• PicPlayPost• Audacity
What do you use and why?
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