e-diplomacy - asia pacific public diplomacy workshop

eDiplomacy

Asia Pacific Public Diplomacy

June 2014

• Prioritise resilience• Social media monitoring• Engagement with influencers • Capability to reach and engage mass audiences

curate

critique

communicate

collaborate

create

curate

Curate

Find - Internet search, Wikipedia, Google scholar, e-resources, image textbook, etc

Filter - RSS feeds, Collate/collect: social and personal

bookmarking, mind-mapping, online storage

Public curation

collaborate

collaborate

Wikis, Google tools Blogs Online social networks

– Twitter & Yammer

Integrated portals (mobile accessible websites)

Create

Create

make digital content including audio, image, text, website, blog, video, wikis

Protect - copyright, privacy, digital footprint

Critique

Monitor online media Assess the validity/authenticity of

sites/information– Get closer to the source– Corroborate the content

Reflect on one’s own practice and that of one's peers - blogs, forums etc

Communicate

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SINA weibo• Founded August 2009 by SINA corp

• SINA started using the domain name

weibo.com in April 2011

• China’s most popular microblog

site, with over 424,000,000

members

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Case Study: the Ambassador’s Car

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Communicate

Share /disseminate/ distribute - wiki, blog, discussion forum, email, Google+, twitter, online social networks

Promote - twitter, blog, online social networks, and email

– See survey of MFA twitter account interconnections

Engage, engage, engage

E-diplomacy - scenario planning You have to advise on a communication and media strategy,

including what communication channels you would use and what role staff in the embassy and HQ could play.  Be as concrete as possible about channels, suggesting prepared tweets, for example.

EITHER: there has been an assault on a foreign national studying in your country, from an important market for your education services. This has been linked in the local and international press to a resurgence of right wing and racist political activity in your country over the past 3 years.

OR: your government is planning a major engineering project, strongly backed by your Prime Minister since it was an election promise to his constituency in a poorer part of the country. The project is opposed by a coalition of national and international environmental groups. In three weeks your PM is visiting ASEM in Italy. Greenpeace and other campaigning groups are mobilizing support for demonstrations in Italy and global social media campaigns.

Models of change

Risks, Opportunities & organisations

Plenary Brainstorm – risks and opportunities Two groups (possibly two groups of groups)

– Consider management of risk and enabling of opportunities

– Record on a flipchart Report back and discussion

Institutional capability for e-diplomacy

Open Space

Questions and comments

eDiplomacy

Asia Pacific Public Diplomacy

June 2014