e-mail marketing: you're killing your reputation

You’re killing your reputation

You’re killing your reputation

without knowing you do

You think you’re doing a good deed,

When in reality you just piss people off.

What a crap

email!

Now the spammers got

my address

Who are you even?

Who gave you my email?

People don’t trust you anymore because of

what you did.

Especially if you did it repeatedly.

But they won’t tell you.

But they won’t tell you.

That’s ok, I’m telling you now.

Fear not.

We all have done it. Me included.

But it is time • to change

• to become trustworthy

• to make the world a better place

But it is time • to change

• to become trustworthy

• to make the world a better place

.... and to create marketing people actually love

Have you ever done any of these?

• Send an email to a number of people at once without them knowing who you are

• Collect email addresses wherever you can find them and add them to your database

• Insist that your offer is so good that everyone really ought to know about it

• Send an email to a number of people at once and add them in the cc field for all to see

Have you ever done any of these?

• Send an email to a number of people at once without them knowing who you are

• Collect email addresses wherever you can find them and add them to your database

• Insist that your offer is so good that everyone really ought to know about it

• Send an email to a number of people at once and add them in the cc field for all to see

worse even paid for a list?

Have you ever done any of these?

• Send an email to a number of people at once without them knowing who you are

• Collect email addresses wherever you can find them and add them to your database

• Insist that your offer is so good that everyone really ought to know about it

• Send an email to a number of people at once and add them in the cc field for all to see

Have you ever done any of these?

• Send an email to a number of people at once without them knowing who you are

• Collect email addresses wherever you can find them and add them to your database

• Insist that your offer is so good that everyone really ought to know about it

• Send an email to a number of people at once and add them in the cc field for all to see

Have you ever done any of these?

• Send an email to a number of people at once without them knowing who you are

• Collect email addresses wherever you can find them and add them to your database

• Insist that your offer is so good that everyone really ought to know about it

• Send an email to a number of people at once and add them in the cc field for all to see

• Send sales pitch after sales pitch

Damn, you’re doomed.

Damn, you’re doomed.

And this poor kitten just died. *

* see resources on last slide for the post that started the kitten reference

Don’t be that person.

Don’t do email (SMS, MMS, etc.) marketing that nobody wants.

Do become an awesome person people want to hear from any time. Pitch or no pitch.

And follow some of these simple rules

• Always ask permission for adding people to a database (simplest way: have a subscribe form on your website, use Google Docs if you haven’t got a website)

• Provide a simple unsubscribe link (use a mass mailing software that does all that automatically for you: Mailchimp, Aweber, et al)

• Send 80% quality content and only 20% pitch material to your list.

Guard your reputation

• People will know, like and trust you

• People will love your marketing

• People will love you

• People will buy from you

Would you rather be considered

• A spammer? • Or awesome?

Thought so.

Thought so.

With compliments from Bettina Horvath, ex- inadvertent spammer, on a mission to teach awesome e-mail marketing to all.

Thought so.

A phrase I borrow from my friends at

Click once more for resources

Join the cause.

Create marketing people love.

With compliments from Bettina Horvath, ex- inadvertent spammer, on a mission to teach awesome e-mail marketing to all.

33 new email marketing resources(including the poor kitten)

The laws on electronic communication in South Africa are about to change, read up on it here.

(thanks Deloitte)

Resources

More on Bettina’s Inbound Marketing Services

(little pitch)

Images courtesy of kromkrathog, akarakingdoms, stockimages, Stuart Miles, Victor Habbick / FreeDigitalPhotos.net