ease, fun and authenticity: keys to more effective & enjoyable marketing

ST E PP I NG U P T OE ASE , F U N & AU T H E NT IC I T YF O R M O R E E F F E CT IVE & E N JOYAB L EM AR K ET I NGJ ON LEL AN DP R E S I D E N T & C R E AT I V E D I R E C T OR , C OMB R I D G E S . C OM

This entire presentation is© 2014 Jon Leland, ComBridges & Laxmi’s Media, Inc.

All Rights Reserved.

N E W ME D I A & ME

70’s: Narrowcast Radio Network

80’s: Cable TV Pioneer

90’s: Digital Video Evangelist

Internet Marketing Wizard

C E L E B RAT I N G 3 0 Y E AR S O F M Y O W N C R E AT I V E S E RV I C E S C OM PAN I E S

T H I S I S . . .

• NOT a Silver Bullet

• NOT a Get Rich Quick Formula

• NOT One Size Fits All

M A N I P UL AT I V E HUC K S T ER S N EED N OT A P P LY. ; - )

L E S S T H AN 2 0 Y E AR S !

E X P ONE NT I AL LY ACCE L E RAT INGM E GAT R E ND S

I MAG E C OU RT E S Y O F S O FTC O N . PH

D I F F E R E N T I AT EO L D M A R K E T I N G F R O M

N E W M A R K E T I N G

OLD VS NEW

Intrusive Push

One-to-Many

Manipulative Selling

Attractive Pull

Many-to-Many

Relationship Building

New Marketing

“ TA LK I N ’ A BOUT A R EVOLUT I ON ”

Old Marketing

L E A D W I T H VA LU E .

C O M M U N I C AT E W I T H H E A RT N O T H Y P E .

“T H IS MODERN VERS ION

OF T HE INT ERNE T ( S OC IAL MED IA ) JUS T

MADE EVERY T H ING MORE HUMAN  —  

AND WAY D I FF ICULT AT T HE S AME T IME . ”

— GARY VAYNERCH UK

E A R N E D M E D I A

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people

who actually want to get them.”

— Seth Godin

RELATIONSHIPS & AUTHENTIC CONNECTIONSTAKE T IME & ARE A PROCESS/ JOURNEY.

“ ACT IVATE YO UR FAN S . DO N ’T J US T CO L L ECT THEM

L IKE B ASEB AL L CAR DS . ” — JAY B A E R

Beyond the

AVO I D “ VA N I T Y M ETR I C S . ” M EA S UR E C ON VER S I ON S & EN G AG EM EN T.

THER E I S A “ T HER E” T HER E .

ST E PP I NG U P T OE ASE , F U N & AU T H E NT IC I T YF O R M O R E E F F E CT IVE & E N JOYAB L EM AR K ET I NGJ ON LEL AN DP R E S I D E N T & C R E AT I V E D I R E C T OR , C OMB R I D G E S . C OM

This entire presentation is© 2014 Jon Leland, ComBridges & Laxmi’s Media, Inc.

All Rights Reserved.

EASE, FUN & AUTHENTIC ITY COME FROM GOOD STORY-TELL ING

• Know Your Value

• Identify Your Audience

• Connect to Shared Pain

• Align Against the “Enemy”

• Take Risks

• Be Emotional/Vulnerable

• Leverage OxytocinActor, Jim Carrey at

Maharishi University

THE EASE OF THE

MINI -LAUNCHES

Small Incremental Steps: experiments, tests & trials

that allow you to learn while enjoying the journey

B EWAR E T H E ENEM I ES O FOVERW H EL M &

H Y P ER-P ER F O RM ANC E

F U N , P L AY & E N T H U S I A S M M A K E T H E J O U R N E Y M O R E E N J OYA B L E

– EM ER S ON

“Nothing great can be accomplishedwithout enthusiasm.”

LEV ERAG E “ T HE V I S UA L W EB”

A U T H E N T I C I T Y I S A P RAC T I C E , A P R O C E S S & A C H O I C E

T H A N K YO U !

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