ease, fun and authenticity: keys to more effective & enjoyable marketing
TRANSCRIPT
ST E PP I NG U P T OE ASE , F U N & AU T H E NT IC I T YF O R M O R E E F F E CT IVE & E N JOYAB L EM AR K ET I NGJ ON LEL AN DP R E S I D E N T & C R E AT I V E D I R E C T OR , C OMB R I D G E S . C OM
This entire presentation is© 2014 Jon Leland, ComBridges & Laxmi’s Media, Inc.
All Rights Reserved.
N E W ME D I A & ME
70’s: Narrowcast Radio Network
80’s: Cable TV Pioneer
90’s: Digital Video Evangelist
Internet Marketing Wizard
C E L E B RAT I N G 3 0 Y E AR S O F M Y O W N C R E AT I V E S E RV I C E S C OM PAN I E S
T H I S I S . . .
• NOT a Silver Bullet
• NOT a Get Rich Quick Formula
• NOT One Size Fits All
M A N I P UL AT I V E HUC K S T ER S N EED N OT A P P LY. ; - )
L E S S T H AN 2 0 Y E AR S !
E X P ONE NT I AL LY ACCE L E RAT INGM E GAT R E ND S
I MAG E C OU RT E S Y O F S O FTC O N . PH
D I F F E R E N T I AT EO L D M A R K E T I N G F R O M
N E W M A R K E T I N G
OLD VS NEW
Intrusive Push
One-to-Many
Manipulative Selling
Attractive Pull
Many-to-Many
Relationship Building
New Marketing
“ TA LK I N ’ A BOUT A R EVOLUT I ON ”
Old Marketing
L E A D W I T H VA LU E .
C O M M U N I C AT E W I T H H E A RT N O T H Y P E .
“T H IS MODERN VERS ION
OF T HE INT ERNE T ( S OC IAL MED IA ) JUS T
MADE EVERY T H ING MORE HUMAN —
AND WAY D I FF ICULT AT T HE S AME T IME . ”
— GARY VAYNERCH UK
E A R N E D M E D I A
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people
who actually want to get them.”
— Seth Godin
RELATIONSHIPS & AUTHENTIC CONNECTIONSTAKE T IME & ARE A PROCESS/ JOURNEY.
“ ACT IVATE YO UR FAN S . DO N ’T J US T CO L L ECT THEM
L IKE B ASEB AL L CAR DS . ” — JAY B A E R
Beyond the
AVO I D “ VA N I T Y M ETR I C S . ” M EA S UR E C ON VER S I ON S & EN G AG EM EN T.
THER E I S A “ T HER E” T HER E .
ST E PP I NG U P T OE ASE , F U N & AU T H E NT IC I T YF O R M O R E E F F E CT IVE & E N JOYAB L EM AR K ET I NGJ ON LEL AN DP R E S I D E N T & C R E AT I V E D I R E C T OR , C OMB R I D G E S . C OM
This entire presentation is© 2014 Jon Leland, ComBridges & Laxmi’s Media, Inc.
All Rights Reserved.
EASE, FUN & AUTHENTIC ITY COME FROM GOOD STORY-TELL ING
• Know Your Value
• Identify Your Audience
• Connect to Shared Pain
• Align Against the “Enemy”
• Take Risks
• Be Emotional/Vulnerable
• Leverage OxytocinActor, Jim Carrey at
Maharishi University
THE EASE OF THE
MINI -LAUNCHES
Small Incremental Steps: experiments, tests & trials
that allow you to learn while enjoying the journey
B EWAR E T H E ENEM I ES O FOVERW H EL M &
H Y P ER-P ER F O RM ANC E
F U N , P L AY & E N T H U S I A S M M A K E T H E J O U R N E Y M O R E E N J OYA B L E
– EM ER S ON
“Nothing great can be accomplishedwithout enthusiasm.”
LEV ERAG E “ T HE V I S UA L W EB”
A U T H E N T I C I T Y I S A P RAC T I C E , A P R O C E S S & A C H O I C E
