ebay peter maas
Post on 24-Jan-2017
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NEXT GENERATION FINDINGPeter Maas – Search, Data, Architecture
GLOBAL CLASSIFIEDS LEADER…
#1 mobile app in 8 markets2
~250M monthly unique visitors1
Team of 1,160
~25M monthly mobile native
app users
~70% Mobile device traffic
~17bn monthly Page views
Classifieds leader in 9 countries
17 countries with 12 brands
Source: 1) eBay internal data based on unique cookies 2) AppAnnie, Android Google Play store Lifestyle or Shopping free category app ranking Sept. 2015
https://www.youtube.com/watch?v=VrACbxjDUuM
SELL
BUY
Marketing Sales CONNECTCS/TNS
SOME YEARS AGO WE OBSERVED A SHIFT IN USER BEHAVIOR…
Keyword search Criteria provided
The world went mobile Expectations changed
A FINDING EXPERIENCE THAT DELIVERS THE RIGHT
CONTENT, IN THE RIGHT PLACE, AT THE RIGHT TIME.
Pick the right technology to do the jobFill critical skill gapsBuild instrumentation to validate learningsDeliver on a global scale
SOLR
FAST
SPHINKS
VOYAGER
ELASTIC
ScalableModernRobustFlexibleWell supportedOpen source
SPARKKIBANA
LOGSTASHSPARK
BUSINESS SCIENCE
ENGINEERING
1 2 3 4 5 6 7 8 9 10
Searches before clicking
1 2 3 4 5 6 7 8 9 10
Distance from top
spelling9%
synonyms2%
interpretation9%
wrong category2%
wrong section7%
misplaced inventory9%
miscategorized inventory2%
no inventory60%
ZSRP Breakdown
Vacation Rentals
Real Estate
Jobs
Cars and Vehicles
All
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Phrase length distribution
one word two words three words rest
Matching & Retrieval
Query Intelligence
explicit implicit
Elastic
Spark
LocationHistoryDevice…
KeywordsFilters
ARE WE THERE YET?
QUESTIONS?
STAND #71
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