ebert griffin pp03
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Fourth EditionFourth Edition
Copyright ©2003 Prentice Hall, Inc.Copyright ©2003 Prentice Hall, Inc.
PART 1 . . . . . . . . . . . . . . . . . . . . . . . .PART 1 . . . . . . . . . . . . . . . . . . . . . . . .Understanding the Contemporary Understanding the Contemporary Business EnvironmentBusiness Environment
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Conducting Business EthicallyConducting Business Ethically
Business Essentials
Chapter 3
Business Essentials
Chapter 3
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“The more I help others to succeed, the more I succeed.”
Ray Kroc, Founder, McDonald’s
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Key Topics
Individual codes of ethics and the importance of ethics in the workplace
Key terms
Social responsibility in U.S. business
Environmental issues and stakeholder relationships
Approaches and implementation
Implications for small business
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What Is Ethical Behavior?
Ethics: Right and wrong, good and bad, in actions that affect others
Ethical Behavior: Conforming to generally accepted ethical norms
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Ethical Considerations
Regarding a particular act…
Utility: Does it optimize what is best for those who are affected by it?
Rights: Does it respect the rights of the individuals involved?
Justice: Is it consistent with what we regard as fair?
Caring: Is it consistent with people’s responsibilities to each other?
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The Coca Cola Scare Case
Company Practices and Business Ethics
Best Approach: Open, Honest, Responsive!
The Tylenol Scare CaseThe Tylenol Scare Case
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Internet
Cellular Phones
How Much Privacy Does Your Employer Owe You?
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Formalizing the Commitment to Ethics
Adopting Written CodesAdopting Written CodesAdopting Written CodesAdopting Written Codes
Instituting Ethics ProgramsInstituting Ethics ProgramsInstituting Ethics ProgramsInstituting Ethics Programs
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Principles, Ethics, and Corporate Policy
Core Principles & Organizational
Values
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Social Responsibility: Balancing Commitments to Stakeholders
Stakeholders:Stakeholders: Groups, individuals, and organizations that Groups, individuals, and organizations that are directly affected by the practices of an organizationare directly affected by the practices of an organization
Employees Investors
Local Communities
Customers SuppliersCORPORATION
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The Evolution of Social Responsibility
Contemporary Social Consciousness
Era of Social Activism
The Great Depression
Entrepreneurial Era
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Air pollution
Water pollution
Land pollution
Toxic waste
Recycling
Responsibility Toward the Environment
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Responsibility Toward Customers
Consumer RightsConsumer Rights
Unfair PricingUnfair Pricing
Ethics in AdvertisingEthics in Advertising
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Responsibility Toward Employees
Legal & Social Commitments Whistle-blowersWhistle-blowers
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Responsibility Toward Investors
Improper financial management
Check kiting
Insider trading
Misrepresentation of finances
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Level of Social ResponsibilityLevel of Social Responsibility
Approaches to Social Responsibility
DefensiveStance
ObstructionistStance
AccommodativeStance
ProactiveStance
LowestLowest HighestHighest
Actively Avoids Actively Avoids ResponsibilityResponsibility
Does Legal Does Legal MinimumMinimum
Responds to Responds to RequestsRequests
Actively Seeks Actively Seeks Opportunities to Opportunities to
ContributeContribute
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Social ResponsibilitySocial Responsibility
Managing Social Responsibility Programs
Social AuditSocial Audit
Appointment of DirectorAppointment of Director
Strategic PlanningStrategic Planning
Top-Management SupportTop-Management Support
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Ethics, Social Responsibility, and the Small Business
Do small businesses Do small businesses face different issues face different issues with regard to ethics with regard to ethics
and social and social responsibility? responsibility?
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Chapter Review
Discuss how individuals develop their personal codes of ethics.
Explain why ethics matter in the workplace.
Distinguish social responsibility from ethics.
Show how social responsibility applies to environmental issues and to relationships with customers, employees, and investors.
Identify four approaches to social responsibility.
Describe the four steps a firm must take to implement a social responsibility program.
Explain how social responsibly and ethics affect small business.
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