ebook: wearables, mobile revolution (english)
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INNOVATION TRENDS SERIE
WEARABLES
REVOLUTION TRENDS
MOBILE: NOW
YOU WEAR IT
01 Much more than just work gadgets 03Wearable devices
in banking
04 INFOGRAPHICThe rising value of wearables
05 CASE STUDIESCompanion to chronic patients
02 Millennials, potential customers
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Wearables , much more than just work gadgets
01
Over seven out of ten people believe there is at least one
about wearable technology? ( )
Efficiency. Productivity. Safety.
These are not only three of the pillars of the workplace but also three
of the areas where wearable technology can benefit the workers that
use them, according to data collected by the Workforce Institute at
Kronos Incorporatedand Harris Poll after conducting a questionnaire
to find we are using this wearable technology in our everyday work.
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technology will take off in the workplace before
the home because devices such as smart
watches and even fitness and health monitors
can provide organizations with uncharted data
collection pointsto greatly improve safety,
productivity, collaboration, and overall
We can therefore say that wearablesare a new opportunity
to obtain data about a worker's daily routine, so if the
company analyzesthese data (Big Data analysis), you can
improve the output and efficiency of that routine ( ).
Joyce Maroney ,
director of Kronos'
Workforce Institute.
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Security and privacy
Workflows and productivity can
be measured using the data
collected from wearable
devices worn by the workers.
This application is considered
by many to be invasive, as
corporate policy is somewhat
unclear, and there are no
processes in place toprotect
both the employee's privacy
and the company's security.
This is the balance that has to
be achieved.
In fact privacy and possible
security failures are the two
main concerns when asked
about the "buts" of this
technology. 44% of US workers
questioned by the Workforce
Institute consider that privacy
could be a issue, whereas 35%
believe there could be security
failures that make the use of
these devices a problem.
But let's take a look at the data
found by this survey:
Use of wearablesat work
Fuente: The Workforce Institute at Kronos Wearables
Over seven out of ten
respondents believe that
wearablescould benefit or
improve their work. Many
workers agree thatit could help
them achieve the much desired
balance between personal life
and work and even favor
collaboration and "friendly"
competition in workplace ( ).
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According to the data shown
in the graph, the potential of
this type of technology is clear,
as many of the respondents
mention improved efficiency
and productivity and improved
safety among the benefits they
find when using these
wearable devices in the
workplace.
Safety is one of the most
commonly mentioned reasons
for using this technology,
particularly in countries like
India (56%), Mexico (54%) and
China (49%). However
improving profitability,
competition and customer
experience and satisfaction are
other reasons for using this
type of wearable device.
What are the leading devices
in the workplace?
Headphones, watches and
armbands or smart
wristbands are the three types of
wearable devices considered most
useful at work.
Although there's something for
workers in the US, United
Kingdom, France and Germany
believe that they would find
smartwatchesuseful at work,
whereas this percentage is higher
in China (56%), India (49%),
Mexico (40%) and Australia (33%).
Among the main benefits to be
obtained with these devices is
a improved attendanceat
of workersfind smartwatchesuseful at work.
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devices like Fitbit promote
exercise and enable data
tracking, for example to
correct a worker's posture at
their workplace or suggest
using the stairs to get more
exercise after a certain
number of hours sitting down,
or eating something healthy
after a few days of fast food.
The company can reward the
healthiest decisions.
Source:Techcrunchand The
Workforce Institute at Kronos
. This
online survey was sent to
respondents aged
over 18 in Australia,
China, France,
Germany, India,
Mexico, United
Kingdom and
United States..
meetings, based on analyzing
people's preferences and habits
from data collected with the
wearables.
For example, another use being
made of this real-time
information and the analysis
extracted from the devices is
the improvement in the process
of integrating employees in new
departments by providing them
with orientation and training
manuals preloaded in a device
which is issued to the employee
and adapted to their needs.
And naturally wearablesrelated
with health and sport are also
winners at work. Taking care of
their employees' health is vital
for a company that wishes to
reduce absenteeism, and
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The Millennials , potential customers of wearables
02
Although many people have already bought or
used wearable devices, the truth is that most
admit they soon stop using them. That is why the
market is looking closely at the so -called
Millennium generation (aged between 18 and 34):
they are the consumers who could provide the
final breakthrough in the use of wearables.
Wearablesare a (r)revolution of the mobile trend that
has in recent years has seeped into practically all the
socioeconomic sectors. These wearable devices are a
step beyond smartphones and mobility: they mean
carrying this mobile technology on you, whether
as a watch, a bracelet, an item of clothing or even
as contact lenses...
And those who are driving its use are young
people from the millennium generation (aged
between 18 and 34), who want to be different and
to test all the technologies available, such as 3D
and wearables. These are two examples they are
prepared to include in a variety of environments in
their everyday life and use them to the full: from
work to leisure time and entertainment.
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In fact, 7 out of 10 say that they will buy a
wearable device. And one of the main reasons
why they are destined to become potential
customers for these devices is that they are more
inclined to share personal information, so their
barrier to intimacy is much lower.
"The traditional thinking is that consumers would
never agree to share information like location, with
brands and the like, but this research shows that
consumers, particularly the millennials, would
share their location and much more," insists Luis
Felipe Rincn, managing director of
Wearables.com, following the publication of the
study The Unexpected State of Consumer
Wearable Technology.
According to the research data, these young
people feel much more comfortable sharing
information anonymously with the government
(40% vs. 25% of other adults), anyone on the
Internet (35% vs. 20%) and their employer (30%
compared with 16%).
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These data may be key for pushing big companies
to these devices, as they can become a business
opportunity on which advertising has already set its
sights. In fact, wearablesare expected to be a
turning point for the new mobile advertising: better
targeted advertisements thanks to the data offered
by these devices about how their owners use them
and their habits in specific activities, such as sports,
games, consumption of entertainment... And it is
the millennialswho are the targets of this type of
advertising of the future.
That is why one of the answers that all those
involved in the world of wearableswant to know is
how to boost the use of wearables. A study by
PwC, Wearable Future, asked the millenniums for
the keys that would make them increase their use
of these kinds of devices.
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