ecommerce inspiration

Ecommerce Inspiration@tomcritchlowwww.distilled.net

Content Curators Hold All The Power

Fuck Yeah Cowboy Boots is a real thing, and links to ecommerce websites

Gucci has 100s of pins (links) on pinterest

Etsy has over 9000

"If you want a preview of where

we're headed with apparel go look at

the denim category, go look at

women's jeans on Amazon

. That'll give you a little insight into our

future."http://www.excitingcommerce.com/2010/08/jeff-bezos-on-amazons-fashion-strategy-.html

made.com allows you to vote on product development & design

Allow your content to be remixed and hacked. Turn products into

linkbait

http://artistmarketplace.moleskine.com/

Zappos have over 50,000 product videos (and >185,000 video urls

indexed)

http://blogs.zappos.com/fiftythousand

Product Video Results

64% -85%More likely to purchase after watching a product videoInternet Retailer 4/2010 / Comscore 8/2010

2min LongerAverage stay when engaged with videoComscore 8/2010

53x HigherLikelihood of a front-page Google result Forrester, 1/2010

6% increaseIn in-store salesReckitt Benckiser, Nielsen, May 2010

Higher Conversions

Stay Longer

Offline ImpactSearch Enhancement

This slide stolen with permission from TippingpointLabs.com

Categories as Linkbait

http://producten.hema.nl/

Products as Linkbait

http://wish.co.uk/zombie-boot-camp/

Link Build With Hope

(PS this is why kickstarter works)

Business Case Studies = Links (&PR)

Gucci has 6 million facebook fans

Sofa.com Film Nights

Agile Ecommerce

http://tattly.com/products/aperture

Dive Head First Into G+. Now.http://www.getelastic.com/why-google-matters-to-ecommerce-9-things-you-should-do-about-it/

slideshare.net/tomcritchlow/

Tom Critchlow

VP Operations NYC

www.distilled.net

tom.critchlow@distilled.net

@tomcritchlow

Fiercely curious. Passionate about learning. Email me!