edsgn team 6 recapturing the kodak moment

Andrew AmbrusoCory JacksonRichard SimBlake Wise

EDSGN TEAM 6

RECAPTURING THE KODAK MOMENT

The Quest to Save KODAK•Problem and Need

•Design Process and Thought

•Concept Reasoning and Selection

•Graphics of Proposed Model

Designing the Camera•Objectives•Maximize profit by catering to a new audience

•Constraints(Defined by Interpreted Consumer wants)

•Specifications•Affordable•User-friendly•Environmentally Sustainable

Designing the Camera•Functionality•Must be operable, durable, and of satisfactory quality

•Means•Obtain objective via sustainable methods

How We Chose Our Camera•Observation and Analysis of External and Internal Components & Physical Characteristics•Attributes Provided to Consumers• Variant Flash•Higher Picture Capacity• Less Expensive•Development of the Weighted Objective Matrix

Observations of Camera•Used a complex system of physical mechanisms and electrical components

•Has a lot of “dead space,” battery, film, and electronics take up most room

How We Chose Our Camera

•Development of the Weighted Objective Tree

•Finalized decisions and characters via Morphological Chart

Weighted Objective Tree

Inexpensive Disposable

Camera

cost effective .6/.6

material cost .5/.3

film .33/.09

electronics .33/.09

casing .33/.09effective system

size .5/.3

marketability .4/.4

ease of use.1/.04

recyclability .1/.04

durability .2/.08

battery life .15/.03

picture capacity .3/.06

physical durability .3/.06

fragility of electronics .25/.

05

performance .3/.12

night/day .25/.08

indoor/outdoor .25/.08

shutter speed .25/.08

focus range .25/.08

portability .2/.08

size .5/.01

weight .5/.01

aesthetics .1/.04

color .5/.05

shape .5/.05

Morphological TableComponents IDEASFilm Used Fuji KodakFilm Capacity <27 27 >27

Electronics UsedCost Effective Circuit board

Original circuit board

Electrically Effective Circuit

BoardCapacitor Size (microfarads) <270 270 >270

Battery Watch Battery(s) AAA AA 9V

Flash Options Variant Flash Standard Flash Dimmer Flash Remove Flash

Material for Casing Aluminum Alloy** PlasticBio Degradable

Material

Shutter Spring

Aluminum Spring/High

Constant

Copper Spring/Same

Constant

Copper Spring/Higher

Constant

LensDecrease Focal

Point (<4ft)Original Focal

Point (4ft)Increase Focal Point

(>4ft)

Shape/DesignSmaller Box w/o

GripStandard Box w/Right Grip

Larger Box w/ Double Grips

Color/InstructionsSilk Screen Printed

InstructionsSticker Printed

Instructions

Embossed Instructions (colorless)

No Instructions on camera

Decision Matrix

*(The door wasn’t hitting the wall)

A B CPlastic Bio-Degradable AluminumSticker Sticker Silk Screen

Copper (stiffer) Aluminum Spring

Copper (stiffer)

No Grip Box Single Grip Box Double Grip Box

Note: All unmentioned species are constant among models (Capacitor Size, Film Capacity, Battery Size, Lens Focus, etc.)

  Weight A B CC: Safe       XO: Low Material Cost

60% .8 * 60% = 48%

.4 * 60% = 24%

O: Performance 14% .7 * 14% = 10%

.4 * 14% = 6%  

O: Durability 10% .6 * 10% = 6% .4 * 10% = 4%  O: Portability 10% .7 * 10% = 7% .5 * 10% = 5%  O: Recyclability 6% .5 * 6% = 3% .8 * 6% = 5%  

Total: 100% 74% 44%  

Before

After

• KODAK Film, 27 shot capacity, smaller circuit board, 270 microfarad capacitor, AA, variant flash, plastic, stiffer copper spring, 4ft focal range, smaller box without grips

Flash Variation Mechanism

Recyclability•Not a huge Part of Decision Matrix•Kodak has a recycling program!•1.5 billion recycled

•E-Waste

•Marketability Through Further Advertising “Going Green”

Sustainability & Economics• Is our design sustainable?• Slightly smaller design with variant flash• Customer Needs

• Economically sustainable?• Saves money with • Component consistency• Less material• Makes money with• New design• Variant flash• Emphasis on recycling?

Questions and Concerns