edsgn team 6 recapturing the kodak moment
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EDSGN Team 6 Recapturing the KODAK Moment . Andrew Ambruso Cory Jackson Richard Sim Blake Wise. The Quest to Save KODAK. Problem and Need Design Process and Thought Concept Reasoning and Selection Graphics of Proposed Model. Designing the Camera. Objectives - PowerPoint PPT PresentationTRANSCRIPT
Andrew AmbrusoCory JacksonRichard SimBlake Wise
EDSGN TEAM 6
RECAPTURING THE KODAK MOMENT
The Quest to Save KODAK•Problem and Need
•Design Process and Thought
•Concept Reasoning and Selection
•Graphics of Proposed Model
Designing the Camera•Objectives•Maximize profit by catering to a new audience
•Constraints(Defined by Interpreted Consumer wants)
•Specifications•Affordable•User-friendly•Environmentally Sustainable
Designing the Camera•Functionality•Must be operable, durable, and of satisfactory quality
•Means•Obtain objective via sustainable methods
How We Chose Our Camera•Observation and Analysis of External and Internal Components & Physical Characteristics•Attributes Provided to Consumers• Variant Flash•Higher Picture Capacity• Less Expensive•Development of the Weighted Objective Matrix
Observations of Camera•Used a complex system of physical mechanisms and electrical components
•Has a lot of “dead space,” battery, film, and electronics take up most room
How We Chose Our Camera
•Development of the Weighted Objective Tree
•Finalized decisions and characters via Morphological Chart
Weighted Objective Tree
Inexpensive Disposable
Camera
cost effective .6/.6
material cost .5/.3
film .33/.09
electronics .33/.09
casing .33/.09effective system
size .5/.3
marketability .4/.4
ease of use.1/.04
recyclability .1/.04
durability .2/.08
battery life .15/.03
picture capacity .3/.06
physical durability .3/.06
fragility of electronics .25/.
05
performance .3/.12
night/day .25/.08
indoor/outdoor .25/.08
shutter speed .25/.08
focus range .25/.08
portability .2/.08
size .5/.01
weight .5/.01
aesthetics .1/.04
color .5/.05
shape .5/.05
Morphological TableComponents IDEASFilm Used Fuji KodakFilm Capacity <27 27 >27
Electronics UsedCost Effective Circuit board
Original circuit board
Electrically Effective Circuit
BoardCapacitor Size (microfarads) <270 270 >270
Battery Watch Battery(s) AAA AA 9V
Flash Options Variant Flash Standard Flash Dimmer Flash Remove Flash
Material for Casing Aluminum Alloy** PlasticBio Degradable
Material
Shutter Spring
Aluminum Spring/High
Constant
Copper Spring/Same
Constant
Copper Spring/Higher
Constant
LensDecrease Focal
Point (<4ft)Original Focal
Point (4ft)Increase Focal Point
(>4ft)
Shape/DesignSmaller Box w/o
GripStandard Box w/Right Grip
Larger Box w/ Double Grips
Color/InstructionsSilk Screen Printed
InstructionsSticker Printed
Instructions
Embossed Instructions (colorless)
No Instructions on camera
Decision Matrix
*(The door wasn’t hitting the wall)
A B CPlastic Bio-Degradable AluminumSticker Sticker Silk Screen
Copper (stiffer) Aluminum Spring
Copper (stiffer)
No Grip Box Single Grip Box Double Grip Box
Note: All unmentioned species are constant among models (Capacitor Size, Film Capacity, Battery Size, Lens Focus, etc.)
Weight A B CC: Safe XO: Low Material Cost
60% .8 * 60% = 48%
.4 * 60% = 24%
O: Performance 14% .7 * 14% = 10%
.4 * 14% = 6%
O: Durability 10% .6 * 10% = 6% .4 * 10% = 4% O: Portability 10% .7 * 10% = 7% .5 * 10% = 5% O: Recyclability 6% .5 * 6% = 3% .8 * 6% = 5%
Total: 100% 74% 44%
Before
After
• KODAK Film, 27 shot capacity, smaller circuit board, 270 microfarad capacitor, AA, variant flash, plastic, stiffer copper spring, 4ft focal range, smaller box without grips
Flash Variation Mechanism
Recyclability•Not a huge Part of Decision Matrix•Kodak has a recycling program!•1.5 billion recycled
•E-Waste
•Marketability Through Further Advertising “Going Green”
Sustainability & Economics• Is our design sustainable?• Slightly smaller design with variant flash• Customer Needs
• Economically sustainable?• Saves money with • Component consistency• Less material• Makes money with• New design• Variant flash• Emphasis on recycling?
Questions and Concerns