Transcript
Page 1: EDSGN Team 6  Recapturing the KODAK Moment

Andrew AmbrusoCory JacksonRichard SimBlake Wise

EDSGN TEAM 6

RECAPTURING THE KODAK MOMENT

Page 2: EDSGN Team 6  Recapturing the KODAK Moment

The Quest to Save KODAK•Problem and Need

•Design Process and Thought

•Concept Reasoning and Selection

•Graphics of Proposed Model

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Designing the Camera•Objectives•Maximize profit by catering to a new audience

•Constraints(Defined by Interpreted Consumer wants)

•Specifications•Affordable•User-friendly•Environmentally Sustainable

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Designing the Camera•Functionality•Must be operable, durable, and of satisfactory quality

•Means•Obtain objective via sustainable methods

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How We Chose Our Camera•Observation and Analysis of External and Internal Components & Physical Characteristics•Attributes Provided to Consumers• Variant Flash•Higher Picture Capacity• Less Expensive•Development of the Weighted Objective Matrix

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Observations of Camera•Used a complex system of physical mechanisms and electrical components

•Has a lot of “dead space,” battery, film, and electronics take up most room

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How We Chose Our Camera

•Development of the Weighted Objective Tree

•Finalized decisions and characters via Morphological Chart

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Weighted Objective Tree

Inexpensive Disposable

Camera

cost effective .6/.6

material cost .5/.3

film .33/.09

electronics .33/.09

casing .33/.09effective system

size .5/.3

marketability .4/.4

ease of use.1/.04

recyclability .1/.04

durability .2/.08

battery life .15/.03

picture capacity .3/.06

physical durability .3/.06

fragility of electronics .25/.

05

performance .3/.12

night/day .25/.08

indoor/outdoor .25/.08

shutter speed .25/.08

focus range .25/.08

portability .2/.08

size .5/.01

weight .5/.01

aesthetics .1/.04

color .5/.05

shape .5/.05

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Morphological TableComponents IDEASFilm Used Fuji KodakFilm Capacity <27 27 >27

Electronics UsedCost Effective Circuit board

Original circuit board

Electrically Effective Circuit

BoardCapacitor Size (microfarads) <270 270 >270

Battery Watch Battery(s) AAA AA 9V

Flash Options Variant Flash Standard Flash Dimmer Flash Remove Flash

Material for Casing Aluminum Alloy** PlasticBio Degradable

Material

Shutter Spring

Aluminum Spring/High

Constant

Copper Spring/Same

Constant

Copper Spring/Higher

Constant

LensDecrease Focal

Point (<4ft)Original Focal

Point (4ft)Increase Focal Point

(>4ft)

Shape/DesignSmaller Box w/o

GripStandard Box w/Right Grip

Larger Box w/ Double Grips

Color/InstructionsSilk Screen Printed

InstructionsSticker Printed

Instructions

Embossed Instructions (colorless)

No Instructions on camera

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Decision Matrix

*(The door wasn’t hitting the wall)

A B CPlastic Bio-Degradable AluminumSticker Sticker Silk Screen

Copper (stiffer) Aluminum Spring

Copper (stiffer)

No Grip Box Single Grip Box Double Grip Box

Note: All unmentioned species are constant among models (Capacitor Size, Film Capacity, Battery Size, Lens Focus, etc.)

  Weight A B CC: Safe       XO: Low Material Cost

60% .8 * 60% = 48%

.4 * 60% = 24%

 

O: Performance 14% .7 * 14% = 10%

.4 * 14% = 6%  

O: Durability 10% .6 * 10% = 6% .4 * 10% = 4%  O: Portability 10% .7 * 10% = 7% .5 * 10% = 5%  O: Recyclability 6% .5 * 6% = 3% .8 * 6% = 5%  

Total: 100% 74% 44%  

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Before

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After

• KODAK Film, 27 shot capacity, smaller circuit board, 270 microfarad capacitor, AA, variant flash, plastic, stiffer copper spring, 4ft focal range, smaller box without grips

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Flash Variation Mechanism

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Recyclability•Not a huge Part of Decision Matrix•Kodak has a recycling program!•1.5 billion recycled

•E-Waste

•Marketability Through Further Advertising “Going Green”

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Sustainability & Economics• Is our design sustainable?• Slightly smaller design with variant flash• Customer Needs

• Economically sustainable?• Saves money with • Component consistency• Less material• Makes money with• New design• Variant flash• Emphasis on recycling?

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Questions and Concerns


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