eduserv 2010

Real-life experiences launching mobile appseduserv symposium, May 13th 2010

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A word about the value chain

Apples are not the only fruit

AppleGoogleEveryone else

Apples are not the only fruit

AppleGoogleEveryone else

To reach 70% of UK mobile owners...

You need to be available on 375 different devices,70 different families from 8 manufacturers.

The best family delivers 4.15%, the worst 0.33%All iPhones together deliver 3.63%

Just the 10 most popular devices deliver 28.11%

Apples are not the only fruit

Tariffs and billing

Customers pay up-front or later.

Tariffs are extremely confusing.

“Bill shock” is a recognised phenomenon.

Mobile billing has a poor reputation.

Hello

A well-honed design process

Release early, release often

perhaps a bit minimal

http://www.flickr.com/photos/msimdottv/4339697089/

Puzzler

5 years of lessons learned

Channel 4: sex education concepts

Channel 4: sketching

Channel 4: user testing

“I think there should be a mute button, that could get annoying...”

“Are there any three player

games?”

“You should put instructions

and that on there before you can

play it”

Coming soon...

More fragmentation

Simpler, cheaper tariffs

Commoditisation of access

Thanks for staying awake

Tom.Hume@futureplatforms.com

http://tomhume.org/twitter: @twhume